WHO WE ARE

 

Roop & Co. is an award-winning, strategic communications agency in Cleveland that specializes in content marketing and graphic design for B2B businesses that range from global, publicly traded corporations to local startups. By working as an extension of our clients’ marketing teams – and not merely as an external agency – we help achieve their business goals.

Create

We create compelling content that resonates with your target audience.

Distribute

We distribute it across digital and traditional channels.

Measure

Then, we evaluate and measure its impact on your business goals.

Your company has a great story to share.

We tell it in a way that achieves your business goals.

roop & co. | content marketing that makes an impact, iPad screen

Case Study: Strategy

integrated marketing campaign case study | drone technology, roofing industry

Integrated Marketing Approach Launches Drone Technology in the Roofing Industry

Tremco Roofing & Building Maintenance, a leading provider of roofing and weatherproofing solutions, enlisted Roop & Co. to develop an integrated marketing campaign to announce the launch of its innovative SkyBEAM drone technology for building envelope maintenance. Key to this strategy – which included a mix of media relations, digital content, social media, video and internal communications – was leveraging two significant events related to the new service offering.

Case Study: Content

content marketing strategy case study | Evolution Capital Partners private equity

Content Marketing Strategy Drives Deal Flow for Private Equity Firm

Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of a content marketing strategy, Roop & Co. conducted a communications audit, developed a content calendar and then created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.

Case Study: Investor Relations

investor relations campaign case study | RPM International investor communications

Investor Relations Campaign Engages Retail Base for NYSE-Listed Public Company

RPM International Inc., a $5 billion, NYSE-listed company, sought to enhance investor relations with its long-valued retail base. In order to determine an approach that would resonate best with retail investors, Roop & Co. surveyed 1,600 of RPM’s shareholders of record. Key findings of this survey shaped messaging, communication channels and the strategic communications plan.

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Roop & Co. is a Certified SharpSpring Marketing Automation Partner

SharpSpring is a technology platform that helps to automate and optimize sales and marketing initiatives. The all-in-one solution is cost effective and accelerates workflows with key features including behavior-based email marketing, a CRM, campaign tracking, dynamic forms, social media management and more.

Per a report from VB Insight, 80% of companies using marketing automation experienced an increase in the number of leads they generated and 77% increased their conversions. Plus, they saw 53% higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth rate that is 3.1% higher than businesses that do not use marketing automation.

Every company has a great story to share. Roop & Co. has the expertise to take it to the next level with SharpSpring. Learn if marketing automation is right for your company by getting in touch. 

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Blog: Insights in B2B Communications & Content Marketing

Want to develop a B2B communications strategy that will drive results?