AMPLIFY YOUR
COMMUNICATIONS

 

WHO WE ARE

 

Roopco is an award-winning, strategic communications agency in Cleveland that specializes in content marketing and graphic design for B2B businesses that range from global, publicly traded corporations to local startups. By working as an extension of our clients’ marketing teams – and not merely as an external agency – we help achieve their business goals.

Create

We create compelling content that resonates with your target audience.

Distribute

We distribute it across digital and traditional channels.

Measure

Then, we evaluate and measure its impact on your business goals.

Your company has a great story to share.

We tell it in a way that achieves your business goals.

Learn More
roop & co. | content marketing that makes an impact, iPad screen

WHAT WE DO

Strategy

An effective PR strategy involves careful planning and proactive communication. We provide all levels of strategic PR counsel, from managing complex communications issues to acting as a sounding board.

Digital

With more technology at our fingertips than ever before, the way customers interact with brands has drastically changed. We implement digital marketing tactics that connect with your audience where they spend most of their time: online.

Branding

Your brand is the story of your organization. We bring your story to life by developing a brand that is synonymous with your organization’s mission and carrying it throughout all of your marketing vehicles.

Investor Relations

Regular, transparent communication with the investment community is vital to your company’s success. We tell your story in a way that creates value for key shareholders and drives continued growth.

Content

At the heart of every great marketing strategy is even better content. We create compelling content, distribute it across digital and traditional channels, and measure its impact on your business goals.

Media Relations

Media relations is integral to any PR strategy. We develop and execute strategic media relations plans to position your organization in news stories that help achieve your
business objectives.

CASE STUDIES

Rolling Out a B2B Marketing Program for a Motion Control Company

CCTY, a global leader in precision motion control solutions, wanted to expand its brand awareness and increase engagement with key audiences. To support these goals, Roopco developed a comprehensive communications program that included a content audit, revamped newsletter, collateral, website content, social media, media outreach and digital advertising.

See the Results

Redesigned Newsletter Unifies Global Workforce & Boosts Engagement

Eriez, a global leader in separation technology, wanted to strengthen its corporate culture and connect employees across six continents. To support its “One Eriez” initiative, Roopco partnered with the company to transform its internal newsletter into a modern, interactive platform that delivered unified messaging and celebrated employee contributions worldwide.

See the Results

Transaction Communications Spark Growth for Explosives Company

When Austin Powder secured a strategic private equity investment, it needed to quickly and confidently communicate the news to global stakeholders. With just three weeks to plan and execute, Roopco developed a messaging strategy that preserved trust, strengthened engagement and supported business continuity during a major transition.

See the Results

WHO WE SERVE

TESTIMONIALS

“Developing our website, updating it with fresh content and implementing lead-generating campaigns would have been exceptionally difficult without the constant support of Roopco. The proof is in the ever-increasing number of site visitors and resulting leads.”

 

- Bob Spreat, Director of Marketing Communications, Tremco Roofing & Building Maintenance

“Roopco’s multi-channel approach to marketing our properties – including ads, brochures, media placements and signage – has enabled us to close more deals and drive occupancy across our business portfolio.”

 

- John Klayman, Vice President – Office Leasing, Jacobs Real Estate Services

“Roopco led us through a multifaceted rebranding process that included developing a sleek new website, educational collateral, new company and product names and professional logos. They continue to provide communication counsel, website guidance and content creation, which has been invaluable for our growth as a company.”

 

- Nicole Fortenberry, Vice President of Marketing, Federos

“I have really enjoyed working with the Roopco team over the past several years. The team provides great strategic thinking and has helped us manage our ongoing marketing content in a very professional way. They have been a dependable and creative extension of our team!”

 

– Jenn Wulff, Sr. Manager of Marketing, I.D. Images

“As a new entrant to the U.S. market, Roopco helped us earn significant media coverage that built FlightOps’ awareness and reputation with our target audiences. The team was very knowledgeable and proactive. I highly recommend them.” 

– Ofer Haruvi, Co-Founder Vice President of Business Development, FlightOps

“We enlisted Roopco to conduct a comprehensive review and upgrade of our marketing toolkit. They responded with a solutions-oriented approach to developing a new, professional look and feel for our marketing materials, upgrading our messaging, and developing a dynamic and functional new website that we’re proud to showcase.” 

– Meliea Ware, Senior Vice President of Operations, KeyCity Capital

Blog: Insights in B2B Communications & Content Marketing

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