WHO WE ARE

 

Roop & Co. is an award-winning, strategic communications agency in Cleveland that specializes in content marketing and graphic design for B2B businesses that range from global, publicly traded corporations to local startups. By working as an extension of our clients’ marketing teams – and not merely as an external agency – we help achieve their business goals.

Create

We create compelling content that resonates with your target audience.

Distribute

We distribute it across digital and traditional channels.

Measure

Then, we evaluate and measure its impact on your business goals.

Your company has a great story to share.

We tell it in a way that achieves your business goals.

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roop & co. | content marketing that makes an impact, iPad screen

WHAT WE DO

Strategy

An effective PR strategy involves careful planning and proactive communication. We provide all levels of strategic PR counsel, from managing complex communications issues to acting as a sounding board.

Digital

With more technology at our fingertips than ever before, the way customers interact with brands has drastically changed. We implement digital marketing tactics that connect with your audience where they spend most of their time: online.

Branding

Your brand is the story of your organization. We bring your story to life by developing a brand that is synonymous with your organization’s mission and carrying it throughout all of your marketing vehicles.

Investor Relations

Regular, transparent communication with the investment community is vital to your company’s success. We tell your story in a way that creates value for key shareholders and drives continued growth.

Content

At the heart of every great marketing strategy is even better content. We create compelling content, distribute it across digital and traditional channels, and measure its impact on your business goals.

Media Relations

Media relations is integral to any PR strategy. We develop and execute strategic media relations plans to position your organization in news stories that help achieve your
business objectives.

Case Study: Strategy

integrated marketing campaign case study | drone technology, roofing industry

Integrated Marketing Approach Launches Drone Technology in the Roofing Industry

Tremco Roofing & Building Maintenance, a leading provider of roofing and weatherproofing solutions, enlisted Roop & Co. to develop an integrated marketing campaign to announce the launch of its innovative SkyBEAM drone technology for building envelope maintenance. Key to this strategy – which included a mix of media relations, digital content, social media, video and internal communications – was leveraging two significant events related to the new service offering.

See the Results

Case Study: Content

content marketing strategy case study | Evolution Capital Partners private equity

Content Marketing Strategy Drives Deal Flow for Private Equity Firm

Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of a content marketing strategy, Roop & Co. conducted a communications audit, developed a content calendar and then created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.

See the Results

Case Study: Investor Relations

investor relations campaign case study | RPM International investor communications

Investor Relations Campaign Engages Retail Base for NYSE-Listed Public Company

RPM International Inc., a $5 billion, NYSE-listed company, sought to enhance investor relations with its long-valued retail base. In order to determine an approach that would resonate best with retail investors, Roop & Co. surveyed 1,600 of RPM’s shareholders of record. Key findings of this survey shaped messaging, communication channels and the strategic communications plan.

See the Results

Roop & Co. is a Certified SharpSpring Marketing Automation Partner

SharpSpring is a technology platform that helps to automate and optimize sales and marketing initiatives. The all-in-one solution is cost effective and accelerates workflows with key features including behavior-based email marketing, a CRM, campaign tracking, dynamic forms, social media management and more.

Per a report from VB Insight, 80% of companies using marketing automation experienced an increase in the number of leads they generated and 77% increased their conversions. Plus, they saw 53% higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth rate that is 3.1% higher than businesses that do not use marketing automation.

Every company has a great story to share. Roop & Co. has the expertise to take it to the next level with SharpSpring. Learn if marketing automation is right for your company by getting in touch. 

WHO WE SERVE

TESTIMONIALS

“Developing our website, updating it with fresh content and implementing lead-generating campaigns would have been exceptionally difficult without the constant support of Roop & Co. The proof is in the ever-increasing number of site visitors and resulting leads.”

 

- Bob Spreat, Director of Marketing Communications, Tremco Roofing & Building Maintenance

“Roop & Co.’s multi-channel approach to marketing our properties – including ads, brochures, media placements and signage – has enabled us to close more deals and drive occupancy across our business portfolio.”

 

- John Klayman, Vice President – Office Leasing, Jacobs Real Estate Services

“Roop & Co. led us through a multifaceted rebranding process that included developing a sleek new website, educational collateral, new company and product names and professional logos. They continue to provide communication counsel, website guidance and content creation, which has been invaluable for our growth as a company.”

 

- Nicole Fortenberry, Vice President of Marketing, Federos

“I have really enjoyed working with the Roop & Co. team over the past several years. The team provides great strategic thinking and has helped us manage our ongoing marketing content in a very professional way. They have been a dependable and creative extension of our team!”

 

– Jenn Wulff, Sr. Manager of Marketing, I.D. Images

“As a new entrant to the U.S. market, Roop & Co. helped us earn significant media coverage that built FlightOps’ awareness and reputation with our target audiences. The team was very knowledgeable and proactive. I highly recommend them.” 

– Ofer Haruvi, Co-Founder Vice President of Business Development, FlightOps

“We enlisted Roop & Co. to conduct a comprehensive review and upgrade of our marketing toolkit. They responded with a solutions-oriented approach to developing a new, professional look and feel for our marketing materials, upgrading our messaging, and developing a dynamic and functional new website that we’re proud to showcase.” 

– Meliea Ware, Senior Vice President of Operations, KeyCity Capital

Blog: Insights in B2B Communications & Content Marketing

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