WHO WE ARE
Roop & Co. is an award-winning, strategic communications agency that specializes in content marketing and graphic design for B2B businesses. By working as an extension of their marketing teams – and not merely as an external agency – we help our clients achieve their business goals.
Your company has a great story to share.
We tell it in a way that achieves your business goals.
Case Study: Strategy
Integrated Marketing Approach Launches Drone Technology in the Roofing Industry
Tremco Roofing & Building Maintenance, a leading provider of roofing and weatherproofing solutions, enlisted Roop & Co. to develop an integrated marketing campaign to announce the launch of its innovative SkyBEAM drone technology for building envelope maintenance. Key to this strategy – which included a mix of media relations, digital content, social media, video and internal communications – was leveraging two significant events related to the new service offering.
Case Study: Content
Content Marketing Strategy Drives Deal Flow for Private Equity Firm
Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of a content marketing strategy, Roop & Co. conducted a communications audit, developed a content calendar and then created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.
Case Study: Investor Relations
Investor Relations Campaign Engages Retail Base for NYSE-Listed Public Company
“Developing our website, updating it with fresh content and implementing lead-generating campaigns would have been exceptionally difficult without the constant support of Roop & Co. The proof is in the ever-increasing number of site visitors and resulting leads.”
“Roop & Co.’s multi-channel approach to marketing our properties – including ads, brochures, media placements and signage – has enabled us to close more deals and drive occupancy across our business portfolio.”
Blog: Trends & Insights in Marketing Communications