WHO WE ARE
Roop & Co. is an award-winning, strategic communications agency in Cleveland that specializes in content marketing and graphic design for B2B businesses that range from global, publicly traded corporations to local startups. By working as an extension of our clients’ marketing teams – and not merely as an external agency – we help achieve their business goals.
Your company has a great story to share.
We tell it in a way that achieves your business goals.
Case Study: Strategy
Integrated Marketing Approach Launches Drone Technology in the Roofing Industry
Tremco Roofing & Building Maintenance, a leading provider of roofing and weatherproofing solutions, enlisted Roop & Co. to develop an integrated marketing campaign to announce the launch of its innovative SkyBEAM drone technology for building envelope maintenance. Key to this strategy – which included a mix of media relations, digital content, social media, video and internal communications – was leveraging two significant events related to the new service offering.
Case Study: Content
Content Marketing Strategy Drives Deal Flow for Private Equity Firm
Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of a content marketing strategy, Roop & Co. conducted a communications audit, developed a content calendar and then created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.
Case Study: Investor Relations
Investor Relations Campaign Engages Retail Base for NYSE-Listed Public Company
Roop & Co. is a Certified SharpSpring Marketing Automation Partner
SharpSpring is a technology platform that helps to automate and optimize sales and marketing initiatives. The all-in-one solution is cost effective and accelerates workflows with key features including behavior-based email marketing, a CRM, campaign tracking, dynamic forms, social media management and more.
Per a report from VB Insight, 80% of companies using marketing automation experienced an increase in the number of leads they generated and 77% increased their conversions. Plus, they saw 53% higher conversion rates from initial response to marketing qualified lead (MQL) and a revenue growth rate that is 3.1% higher than businesses that do not use marketing automation.
Every company has a great story to share. Roop & Co. has the expertise to take it to the next level with SharpSpring. Learn if marketing automation is right for your company by getting in touch.
“Developing our website, updating it with fresh content and implementing lead-generating campaigns would have been exceptionally difficult without the constant support of Roop & Co. The proof is in the ever-increasing number of site visitors and resulting leads.”
“Roop & Co.’s multi-channel approach to marketing our properties – including ads, brochures, media placements and signage – has enabled us to close more deals and drive occupancy across our business portfolio.”
“Roop & Co. led us through a multifaceted rebranding process that included developing a sleek new website, educational collateral, new company and product names and professional logos. They continue to provide communication counsel, website guidance and content creation, which has been invaluable for our growth as a company.”
“I have really enjoyed working with the Roop & Co. team over the past several years. The team provides great strategic thinking and has helped us manage our ongoing marketing content in a very professional way. They have been a dependable and creative extension of our team!”
“As a new entrant to the U.S. market, Roop & Co. helped us earn significant media coverage that built FlightOps’ awareness and reputation with our target audiences. The team was very knowledgeable and proactive. I highly recommend them.”
“We enlisted Roop & Co. to conduct a comprehensive review and upgrade of our marketing toolkit. They responded with a solutions-oriented approach to developing a new, professional look and feel for our marketing materials, upgrading our messaging, and developing a dynamic and functional new website that we’re proud to showcase.”
Blog: Insights in B2B Communications & Content Marketing