If you feel like you struggle to find the time to prioritize continual learning, podcasts can be a great way for busy marketers to easily consume information. Since they are short, informative, free and accessible anywhere, it’s no surprise that 44% of department heads, owners and c-suite executives listen to them regularly to stay knowledgeable and up to date on the latest industry trends.
To build your marketing expertise, check out these three popular podcasts for valuable insights from true marketing gurus:
1. Marketing Over Coffee
Covering timely topics related to both classic and new marketing, hosts John J. Wall and Christopher S. Penn share 20-minute podcast episodes recorded in a coffee shop every Wednesday. Each episode is packed with marketing tips that can only spawn from casual conversation outside the office. Marketing Over Coffee has produced 10 years of content, so check out its most popular episodes, which feature interviews with a TED speaker, HubSpot executive, Addvocate founder and more.
2. Online Marketing Made Easy
Entrepreneur and social media influencer Amy Porterfield offers actionable advice, such as how to build lucrative email lists and master Facebook ads, in her podcast Online Marketing Made Easy. Porterfield is an experienced entrepreneur named by Forbes as one of the Top 50 Social Media Power Influencers, and her podcast is a must-listen for in-depth guidance on how to grow a business using a smart marketing strategy.
3. PNR: This Old Marketing
Joe Pulizzi and Robert Rose—two of the most well-known experts in the content marketing space—ruminate on the weekly news, rant and rave about the current content marketing landscape, and discuss marketing campaigns of the past that modern marketers can take a cue from in This Old Marketing. The duo’s chemistry makes for a lively podcast under one hour that is as entertaining as it is educational. Although the podcast aired its last episode in November 2017 as a result of Pulizzi departing from the Content Marketing Institute, the podcast archives will live on as a valuable resource.
Whether you use an Apple or Android device, you’ll find these podcasts and many others by using the search function on your favorite podcasting app. Happy learning!