4 Ways That Businesses Can Leverage Mobile for B2B Marketing

4 Ways That Businesses Can Leverage Mobile for B2B Marketing

It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the U.S. spends a whopping 5.4 hours on his or her mobile device daily!

However, this increased mobile usage isn’t just limited to consumers. With an estimated 70% of B2B search queries being made on smartphones, it has become imperative that business owners leverage mobile to present their products to potential buyers and optimize their businesses.

Below are four ways that you can leverage mobile across your B2B marketing efforts:

1. Employing B2B Mobile Apps

Mobile apps make our lives easier by providing a dedicated platform that segments content into smaller, more digestible pieces and adding useful functions that are typically unavailable while browsing the web.

These added benefits aren’t just limited to consumers. B2B-focused mobile apps can increase your company’s productivity and mobility as well, allowing employees to provide value without being tied to a computer. A few of the top-rated mobile apps for use in B2B marketing efforts are Hootsuite, LinkedIn and Google Drive.

2. Implementing Mobile SEO

Consumers are turning to the internet to find valuable information that has a significant influence on their purchasing decisions. Using a mobile device to conduct this research has made the process easier than ever, with functions like Apple’s Siri and Ask Google delivering nearly instantaneous and accurate results. In fact, 60% of consumers research products they want to buy via a mobile device.

With this increase in mobile research, it’s important to make sure your site has the best possible SEO tools in place. Google favors mobile-friendly devices, and mobile SEO gives users a quick and robust way to view products online. Many users also check product availability and read customer reviews through mobile apps and social media.

3. Leveraging the Power of Social Media

Social media users spend an average of 145 minutes a day on their favorite platforms, which have quickly become a trusted source of information for everything ranging from researching purchases to managing customer service needs. As a result, social platforms present a huge opportunity to win the attention of the top decision makers you’re trying to reach through your B2B marketing campaigns.

Incorporating social media into your marketing strategy is an easy way to increase brand awareness. Consistent, daily posts lead to consistent eyes on your product or service and stronger brand recognition over time.

4. Incorporating Location-Based Marketing

The GPS built into your mobile device provides a broad range of functionality ideal for location-based marketing. Consumers use it for maps, games and even dating apps. Businesses can take advantage of this feature by utilizing location-based marketing to better target customers on mobile devices.

Not only does this allow you to target mobile users in your area, but it also expands a company’s reach into new markets and reduces reliance on traditional print and display ads. After all, new markets mean new customers and more profit for your business.

Leveraging mobile could be the key difference maker in your B2B marketing strategy. Mobile helps your business stay up-to date and on budget regardless of your unique objectives.

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About The Author

As a digital marketing specialist for Roop & Co., Wes Temple provides digital marketing expertise for our agency and its client base. This ranges from marketing automation, video and digital advertising, to website development, SEO and data analytics.