Every B2B business has a shared goal of offering innovative new products and high-quality services that stand out from the competition. However, if your marketing strategy isn’t designed to grow your business and generate tangible results, it’s time to rethink how your company approaches its marketing efforts. After all, not having a strategic communications plan in place means that you’re ultimately selling your business short.
When it comes to growing a business, marketing is one of the most critical areas to invest in—yet many companies often struggle to find the time and resources necessary to develop and execute a marketing strategy. Outsourcing one or more of your marketing functions to an agency partner can result in many benefits—from reduced overhead expenses and the ability to quickly scale your marketing efforts, to gaining access to the latest tools and industry expertise.
Outsourced marketing shouldn’t be viewed as an expense to your bottom line, but instead as an investment in the future success of your business. A reputable marketing agency will work closely with your team to identify key business objectives, assess current marketing activities and develop a results-driven strategy that will maximize your ROI.
Here are five reasons why outsourcing your marketing efforts could be one of the best investments you’ll ever make for your business:
1. Marketing Expertise Will Boost Your Competitive Edge
Your company may have grand ambitions for a marketing strategy, but lack the time and resources to successfully implement it. Or, maybe your business offers cutting-edge products, but doesn’t know the best way to reach the right customers. In order to maximize results, a marketing strategy requires long-term planning, succinct storytelling and strategic alignment with your brand.
Let’s take the owner of a private equity firm as an example. Though certainly an expert within that given industry, he or she may lack the knowledge and/or resources for marketing the firm’s services in a way that will build brand awareness and attract new business leads. That’s where a trusted agency partner comes into the picture.
By outsourcing your marketing efforts, you’re placing your work in the hands of marketers who have devoted their careers to helping businesses like yours to succeed—and possess the expertise and manpower to make it happen. From developing a brand identity and redesigning your website, to crafting a content marketing strategy and landing media coverage—a marketing agency can serve as an extension of your team, taking your visions and transforming them into reality.
2. Lack of Time & Resources Shouldn’t Inhibit Business Growth
Outsourcing your marketing efforts doesn’t mean a forfeit of your vision—instead, it leverages experts who can help bring those ideas to fruition. Oftentimes, many business leaders have their own marketing strategies in mind, but lack the time and resources necessary to successfully put them into action. Even the best marketing strategy won’t deliver results if it’s not a priority or isn’t consistently executed.
An effective way to accelerate the growth of your business is to outsource some, if not all, of your marketing functions. With an agency partner at your disposal, you can spend less time consumed by day-to-day marketing activities and more time focused on the bigger picture—growing your business and increasing your bottom line.
3. ROI Significantly Outweighs the Initial Cost
Perhaps the biggest reason that companies are hesitant to outsource their marketing efforts is the cost. That’s understandable. After all, outsourced marketing means adding another expense to your business.
However, the most successful companies and savvy business owners view marketing not as an expense, but as an investment in their growth. Although there are certainly costs involved with hiring an outside agency, the overhead is significantly less. A major benefit of outsourced marketing is gaining access to an entire team of marketing experts—typically at much less than the cost of one full-time employee. Plus, it saves the added cost of ongoing professional development, as well as the latest tools and technology.
In addition, outsourcing marketing to an outside agency equips your business with the ability to ramp up marketing activities in response to new opportunities. This is an important benefit, given that 34% of B2B companies believe their current marketing processes won’t be able to scale up to meet marketing challenges in the next 1-3 years.
4. An Outside Perspective is an Invaluable Asset
Though hiring an outside marketing agency is certainly a big decision, it’s a move that can lead to even greater results for your business. The old cliché, “You don’t know what you don’t know,” rings true here. Marketing can be just as competitive as the business world, and your company must stay ahead of the curve to be successful.
A less tangible, but equally important, benefit of outsourced marketing is the ability to tap into perspectives outside the scope of your internal team. Bringing in external resources to spearhead marketing efforts like branding, content creation and graphic design can open the door to new, creative ideas from a team of unbiased experts.
5. Dedicated Focus on Specific Marketing Projects
A great place to outsource your marketing efforts is when it comes to specific marketing projects that require significant time, resources and/or experience—such as a website redesign, a rebranding initiative, a content marketing plan or a media relations program.
The world of marketing is vast, with many different niche areas to explore. A key benefit of partnering with an outside marketing agency is that you can leverage the many different marketing capabilities and skillsets of its team—whether it’s for a specific marketing project or ongoing strategic communications.