Each day, consumers turn to search engines, such as Google, Yahoo and Bing, to find what they’re searching for. Every business wants to appear at the top of search results when a consumer is looking for a product or service it provides. However, the reality is that reaching the top of search results calls for more than just a great business and online presence – it requires having a solid search engine optimization (SEO) strategy in place.
Search engines serve two main functions – crawling and building an index, and then providing a ranked list of websites based on what the search engine based on what is deemed to be most relevant to users. Utilizing SEO is key to improving the visibility of your website, in turn enhancing your organic search engine ranking.When done correctly, SEO can help increase traffic to your website, improve your ROI, enhance your site’s navigation and boost brand awareness.
Here are five SEO tips for improving your organic ranking:
1. Identify Target Keywords
Conduct keyword research using tools such as Google AdWords Keyword Planner, WordStream or Wordtracker to determine which keywords are most relevant to your target audience. Including keywords that are meaningful to your target audience is fundamental to optimizing your visibility in search engine results.
2. Perfect Your On-Page Optimization
Once you’ve identified your target keywords, ensure that they are included, whenever possible, throughout each of your site’s pages – particularly, in the URLs, title tag, body text, meta description, header tags and image ALT attributes. Using an on-page grading plugin, such as WordPress SEO by Yoast, HubSpot’s Marketing Grader or Moz On-Page Grader, is a great way to see how your on-page optimization stacks up. Then, you can adjust your site’s pages accordingly to further improve your ranking.
3. Develop a Content Strategy
Search engines favor websites that are regularly updated with fresh, high-quality content. One way to do this is by ensuring your website contains a blog. Develop content that provides meaningful value to your end user, and then promote the content via social media. This will help drive more traffic back to your website.
4. Attract Quality Links
Another way to optimize your website is by attracting high-quality links through methods such as guest blogging, creation of useful or interesting content, infographic distribution or promotion of an event. Focus on the quality, rather than quantity, of links you’re attracting from sites that are relevant to your business or industry.
5. Monitor Your Site’s Performance
Once you’ve optimized your site for improved search engine ranking, you’ll need to continuously monitor your site’s performance using an analytics tool, such as Google Analytics, to determine which keywords and traffic sources are producing the most conversions. This data will help identify the best keywords to target and which keywords aren’t generating results.