Meet Katie Casciato

Katie can be found lost in a good book, exploring holistic wellness or spending time in nature.

As content director at Roop & Co., Katie leverages the art of storytelling to create engaging, on-brand content for our diverse range of B2B, professional services, corporate and non-profit clients. In addition, she leads the management and execution of our agency’s content marketing strategy.

With a balanced blend of strategic and creative thinking, Katie has a decade of experience in content writing and editing, content marketing, PR, brand strategy and project management. Her professional background is complemented by a technical skillset in SEO, data analytics and marketing automation.

Since joining Roop & Co. as an assistant account executive in 2013, Katie has worked her way up through the agency in progressive, client-facing roles. Most recently, she served as an account supervisor for three years. In this role, she developed and managed a wide variety of strategic content marketing projects for our client base.

Prior to joining our agency, Katie was a copy editor for Water Environment Federation, a technical communications intern for Parker Hannifin, and a PR/communications intern for the Chardon Local School District. A proud Ohio University bobcat and E.W. Scripps grad, she has two bachelor’s degrees in journalism and psychology.