Erin Reese Selected for the 2023 Cleveland Bridge Builders Program

Last week, the Cleveland Leadership Center named the participants of its 2023 Cleveland Bridge Builders program. Our very own Erin Reese, an account supervisor at Roop & Co., was among those selected for this year’s program, which will run from September 2022 through June 2023. The Cleveland Bridge Builders program aims to prepare mid-career professionals

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B2B Influencer Marketing: A Rising Trend in Unconventional Industries

The term “influencer marketing” often brings up the image of fashion, fitness, lifestyle and food influencers—those with thousands of Instagram followers and major brand partnerships. In other words, you probably instantly think of B2C brands that want to sell their products and services directly to consumers.  However, this persona is rapidly changing in 2022. In

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