msullivan

/Maggie Sullivan

About Maggie Sullivan

Maggie Sullivan is an assistant account executive at Roop & Co., where she provides support for the firm’s corporate, consumer, government and non-profit accounts. Her experience includes public relations, journalism and public radio.

How Roop & Co. Used Content Marketing to Increase Web Traffic by 256%

Background Recognizing that useful and compelling content is the best tool in today’s marketing landscape, we’ve recommended that our current and prospective clients employ a content marketing strategy time after time. Preaching that content creation is a sustainable long-term investment that generates awareness, nurtures leads, boosts SEO and positions your brand as an industry expert, we’ve even asserted that every business needs a content marketing strategy. And we’ve emphasized that to get the best content marketing results, you should publish new content as often as possible. To say the least, we’re big proponents of content [...]

By | 2018-09-28T15:11:48+00:00 September 27th, 2018|Categories: Content Marketing|

How To Get Out of a Creative Rut, According to the Roop & Co. Team

Many people will experience some sort of creative block in their career, if not daily. A creative block can be devastating to your productivity; some people find themselves unable to create new work at all. Frankly, communications professionals don’t have time for that. We have tight news release deadlines to meet, demanding content calendars to keep up with, crises to control and glossy collateral to produce. Waiting for inspiration to return is a luxury that communication professionals can’t afford, so when a creative rut strikes, we need to get out of it—fast. Here’s how the members of our team [...]

By | 2018-09-27T20:12:20+00:00 September 27th, 2018|Categories: Corporate Communication, News, Resources|

With A Little PR, Bird Could Have Soared in Cleveland

When a fleet of 100 electric scooters, called Bird, arrived in Cleveland, urbanites saw an opportunity to add expediency and fun to their commutes, city adventures and errands.  But city officials were quick to request their removal and subject them to impoundment the very next day. To the disappointment of many Clevelanders, Bird is now weathering a communication crisis that makes its future in the Land uncertain. We can’t help but think that the uproar over Bird arriving in Cleveland could have been prevented utilizing these three PR tactics: 1. Relationship development Bird [...]

By | 2018-08-20T16:30:03+00:00 August 16th, 2018|Categories: Brand Strategy, Corporate Communication, News|

10 Signs It’s Time To Outsource Your Marketing

Every now and then, we all need a little help. When running a business or marketing department, it can be hardwired into your brain that you need to do everything yourself. Handling a company’s marketing strategy is a complex task that requires creativity, collaboration and consistency—which can be hard to come by when you’re juggling other responsibilities as well. Thus enters your saving grace: outsourcing your marketing to an agency partner. While partnering with a marketing agency can be a huge relief, it’s also a big decision with financial, productivity and employee morale considerations. [...]

By | 2018-07-25T20:56:50+00:00 July 25th, 2018|Categories: Uncategorized|

4 Tips for Networking in Cleveland

Although the reasons to expand your professional network are infinite, networking, at its core, is a form of marketing. When networking, you have an opportunity to grow by presenting your personal brand to an audience. We know a thing or two about branding here in Cleveland, and thought we’d share these 4 tips for communicating your message through networking: 1. Update your web presence  Cleveland is steadily innovating and modernizing, and you should be too. Because you’re a work in progress, your website and social profiles should be constantly updated and [...]

By | 2018-08-03T15:16:27+00:00 June 1st, 2018|Categories: Brand Strategy|

How To Create Content For All 3 Stages of the Buying Cycle

In a fantasy world, all businesses would make their sales quotas from spontaneous, no-questions-asked impulse buys. But in reality, most customers, especially B2B clients, go through at least three stages of the buying cycle before they feel comfortable enough to make an informed purchase. The buying cycle consists of the different stages customers go through leading up to their purchase. Between their first introduction to your brand and the time of purchase, your potential customers’ needs and feelings fluctuate throughout their journeys. It’s the marketer’s job to make sure they continue to move through the buying cycle toward a [...]

By | 2018-07-25T17:15:04+00:00 June 1st, 2018|Categories: Content Marketing, Digital Marketing, Marketing Communication|

Quick Guide to Annual Reports [Infographic]

Our Quick Guide to Annual Reports breaks down insights from publicly traded companies, investors, portfolio managers and analysts. The value of a compelling annual report is paramount to a business’s investor relations strategy, as this infographic demonstrates. Want to know more about annual report best practices? Learn how to create an annual report people actually want to read.  Or, contact Roop & Co. at (216) 902-3800 or info@roopco.com

By | 2018-04-12T15:23:59+00:00 April 12th, 2018|Categories: Brand Strategy, Investor Relations|Tags: , |

How To Create An Annual Report People Actually Want To Read

An annual report communicates a company’s financial performance, milestone achievements and future projections to shareholders, financial analysts, employees and partners alike. Creating an annual report is crucial for securing and retaining investors, and it’s a legal requirement of the Securities and Exchange Commission for public companies. Companies aren’t required to make their annual reports extremely detailed, and there’s nothing wrong with being concise. At its most basic, an annual report should include: Balance sheet Statement of cash flow Income statement Market price of the company’s stock Dividends paid Auditor’s report However, simply bundling together [...]

By | 2018-07-25T17:17:42+00:00 April 11th, 2018|Categories: Brand Strategy, Investor Relations|

11 Reasons Why Every Business Needs a Content Marketing Strategy

Today’s marketing environment is so saturated with competing information that some marketers yearn for the simpler cola war ploys of yesteryear. But old marketing tactics don’t stand up against the sea of tweets, viral videos, fake news—and real news—that captivate people’s attention nowadays. To stay afloat, marketers must adapt to these changes by shifting the way they interact with their audiences. Content marketing – an approach that involves creating and sharing valuable, relevant and consistent content to attract attention from a target audience and generate leads – is the reigning king for cultivating a brand in today’s marketing landscape. [...]

5 Ways the GDPR Will Impact Your Marketing Strategy

Global brands across the nation are gearing up for a major change to the data protection and privacy landscape as we know it. Set forth by the European Union, a new piece of legislation known as the General Data Privacy Regulation (GDPR) will transform the way organizations collect and store data. Coming into effect on May 25, the GDPR limits the amount of data that marketers can collect on European consumers. This will have a large impact on U.S. companies that operate on a global scale. Namely, marketers of these global brands will need to implement new processes and [...]

By | 2018-07-25T17:19:13+00:00 March 21st, 2018|Categories: Digital Marketing, Marketing Communication, News|Tags: , |
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