Growth Marketing for B2B Manufacturers

Growth Marketing for B2B Manufacturers

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Are your ideal customers unaware of your business, your products and the value you deliver? Is your sales team bogged down with chasing unqualified leads? Are long sales cycles stalling your revenue growth?

For three decades, Roopco has helped B2B manufacturers get in front of key decision-makers, generate high-quality leads and shorten the path to purchase.

Using the PESO strategy, our team takes a holistic marketing approach that reaches your customers wherever they get their news and information.

PESO Strategy utilizes Paid, Earned, Shared and Owned channels
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BUILD BRAND AWARENESS

Develop a communications strategy that builds credibility and gets your brand in front of key decision-makers, ensuring you’re top-of-mind when they’re ready to buy.

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CAPTURE HIGH-QUALITY LEADS

Create a robust inventory of high-value, technical content that attracts qualified leads, earns their trust and moves them into your sales pipeline more quickly.

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INCREASE SALES REVENUE

Leverage the power of marketing to keep your leads engaged and shorten the path to purchase—so your sales team spends less time chasing and more time closing.

How Does Your Brand Compare?

Our free competitive analysis reveals how your brand’s share of voice stacks up against key competitors — giving you the insights you need to sharpen your strategy, benchmark performance and amplify your sales growth.

Just tell us a little bit about your organization, and we’ll deliver your custom report straight to your inbox!

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SERVICES TAILORED TO B2B MANUFACTURERS

Brand Strategy

  • Competitor Research
  • Brand Differentiation
  • Key Messaging Framework
  • Logo & Tagline Development
  • Collateral Development
  • Website Design & Development

Content Marketing

  • Communications Audit
  • Content Marketing Strategy
  • Content Development & Distribution
  • Digital Marketing Campaigns
  • Investor Communications
  • Lead Generation & Nurturing

Media Relations

  • Media Training
  • News Release Writing
  • Thought Leadership Content
  • Story Pitching & Placement
  • Media Monitoring & Reporting
  • Digital Press Kits

BROWSE OUR CASE STUDIES

integrated marketing campaign case study | Tremco Roofing product launch