Fresh Thinking on Marketing & Communications

from the Roop & Co. Team

When is the Best Time to Tweet?

Deciding the best time to tweet depends heavily on what your desired outcome is: visibility, clicks or engagement. A social media science study by Buffer analyzed 4.8 million tweets across 10,000 profiles to provide some insight about when your 140 characters have the best chance of taking flight. Some statistics vary across different time zones. The findings below are based on data from the Eastern Standard time zone, where about 50% of the U.S. population resides. If you just want your tweet to be seen... Post during a popular time [...]

By | 2018-02-06T18:20:13+00:00 February 6th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , , |

Blog Your Way to Business Growth

Business blogs are long-term marketing assets with proven ability to increase traffic to your website and generate leads. B2B companies that blog have 55% more website visitors and 67% more leads per month than those that don’t. Not a bad conversation rate for a single, low-cost marketing channel! Alas, business blogging is no casual endeavor. To reap the rewards of increased online visibility through blogging, your blog needs a bevy of rich content bedazzled with SEO terms. A HubSpot research study, Lead Generation Lessons from 7,000 Businesses, showed that companies that see the most return in [...]

By | 2018-02-06T18:19:09+00:00 February 2nd, 2018|Categories: Brand Strategy, Content Marketing, Corporate Communication|Tags: |

How B2B Companies Can Optimize Marketing Automation to Drive Revenue: The 6 Step Strategy

B2B companies typically offer high-value goods that are purchased infrequently. Consequently, for B2B clients, decision time is longer, involves more people and requires more research than B2C sales cycles. While B2C companies typically use marketing automation for providing data-driven product suggestions (like Amazon’s powerful recommendation engine), B2B companies can harness marketing automation to steadily nurture leads through the sales process by offering prospects educational resources, incentives, personalized answers and more. 1. Determine where there is opportunity to increase revenue. For example, a roofing company that has failed to communicate with its [...]

By | 2018-01-04T20:52:03+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication, Uncategorized|

What is Marketing Automation?

Marketing Automation is a technology platform that simplifies and automates digital marketing activities. When coupled with a structured marketing process, the software makes it easier to prioritize and execute marketing tasks, nurture worthwhile leads, and evaluate the impact of inbound campaigns. Although every software provider offers slightly different combinations of features, most include: Lead scoring and CRM management Marketing automation software usually includes a database that automatically scores all your leads and contacts according to their sales readiness. It surpasses the capabilities of a CRM system by offering a detailed view of all interactions between [...]

By | 2018-01-04T20:47:54+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

5 Marketing Automation Must-Haves for B2B Businesses

The State of B2B Marketing Automation reported that 53 percent of B2B organizations are using marketing automation and 98 percent of B2B marketers agree that effective marketing automation is critical to long-term business success. However, it also found that companies only use basic functionality of the software and as a result, marketing automation efforts often fail. Marketing automation is just one part of a holistic digital marketing strategy; for an investment in software to be worthwhile, a comprehensive game plan must already be in place. Consider the following five tips and [...]

By | 2018-01-04T20:51:53+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

Roop & Co. Honored at PRSA Cleveland Rocks Awards

Roop & Co. and its clients were recognized for outstanding work in three categories—Rising Star, B2B Campaigns and Annual Reports—at the 2017 PRSA Cleveland Rocks Awards. Account Supervisor Amanda Rembold received the Rising Star award for her leadership at the agency, results-driven service to clients, energetic and accommodating personality and commitment to the PR profession. Although she was enjoying her honeymoon, her cardboard likeness made an appearance to accept the award! The entry for B2B campaigns, Taking Members to Soaring Heights: Ohio Aerospace Institute’s New Membership Program, highlighted Roop & Co.’s excellence in marketing OAI’s reinvented membership program. The [...]

By | 2017-12-14T14:49:38+00:00 December 14th, 2017|Categories: News|Tags: |

Sponsored Content vs. Branded Content – They’re the Same, Right?

Despite common misconceptions, sponsored content and branded content are not interchangeable terms. Each marketing tool produces different results and has defining characteristics—namely, who the content is produced by and where the content is published. While both forms of content can be valuable additions to your content marketing strategy, understanding the following five differences between the two will allow you to pinpoint which form best caters to your needs. 1. Where the content is published Sponsored content takes the shape of its environment, whether that be a newspaper, magazine, video, blog or social media platform. For example, The New York Times publishes [...]

By | 2018-01-04T16:32:12+00:00 November 27th, 2017|Categories: Brand Strategy, Content Marketing, Digital Marketing|

Roop & Co. Celebrates Two Senior-Level Promotions

Roop & Co. is pleased to announce the promotions of Amanda Rembold and Katie Casciato to senior-level positions in recognition of their exemplary work in PR and strategic integrated communications for the agency’s client base. Rembold, who joined Roop & Co. in June 2016, has been promoted from senior account executive to account supervisor after distinguishing herself as a champion of campaign strategy and execution. Since joining the team, Rembold has developed and implemented communications programs that incorporate both digital and traditional components – ranging from branding and marketing communications, to media relations and digital marketing. Her hard work [...]

By | 2017-10-18T20:42:26+00:00 October 18th, 2017|Categories: News|Tags: |

Branding Techniques for Unsexy B2B Businesses

So, your business isn’t selling the next hot consumer product, isn’t based in a big city and isn’t scaling up rapidly. The office doesn’t have a ping-pong table, or cereal bar or a CEO flaunting a hoodie. Regardless of whether you provide financial services or manufacture widgets, that’s not an excuse for bland or dormant branding. The grit and skill needed to thrive in business isn’t enough to elevate your brand above the sea of competitors offering similar services at similar costs. Especially in unsexy, B2B industries, branding can differentiate a business. Yet, B2B businesses are the biggest offenders of [...]

By | 2017-10-10T15:02:00+00:00 October 10th, 2017|Categories: Brand Strategy|Tags: , , |

Roop & Co. Hires Graphic Designer

Roop & Co. is pleased to announce that Monica Farag has been brought onto the team as a graphic designer after serving as an intern over the summer. In this role, Farag will continue to conceptualize, develop and deliver high-caliber designs for our clients’ marketing and communications needs. With her fresh perspective, Farag consistently brings a creative twist to a broad range of projects, including brand identity manuals, company logos, print collateral, advertisements, multimedia assets, websites, trade booth signage and more. Before joining Roop & Co., Farag was a graphic design intern for Walk and Create in London and [...]

By | 2017-08-31T15:37:18+00:00 August 31st, 2017|Categories: News|Tags: |
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