Fresh Thinking on Marketing & Communications

from the Roop & Co. Team

We’re Hiring! Seeking Assistant Account Executive

Enjoy writing and creating content? Get a jolt when you score a hit in the news media? Enthralled by all forms of digital communication? Yes? Then you should apply to become a member of our team. We're seeking an assistant account executive that is dynamic, motivated and professional. Candidates should have 1-3 years of experience (internships and/or employment), possess strong writing and editing skills, have experience pitching stories to the news media, and be savvy with digital communications, including social media. If you fit this description, send your resume to careers@roopco.com. See the complete assistant account executive job description [...]

By | August 17th, 2017|Categories: News|

Roop & Co. and Client Tremco Win Silver Anvil Award

Roop & Co. and client Tremco Roofing and Building Maintenance are winners of a 2017 Public Relations Society of America (PRSA) Silver Anvil Award. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. Two news releases garnered more [...]

Roop& Co. and Client RPM International Inc. Win Bronze Anvil Award

Roop & Co. and client RPM International Inc. (NYSE:RPM) are winners of a 2017 Public Relations Society of America (PRSA) Bronze Anvil Award of Commendation in the "Annual Reports>Business" category. The entry, 5 Decades of Leadership | 5-year Strategic Plan, highlighted the agency’s outstanding research, design and communication for client RPM International Inc.’s fiscal 2016 annual report. The RPM fiscal annual report is aimed to communicate RPM’s fiscal 2016 results, increasing dividend, 2017 outlook, 2020 strategic plan, new business segment, and the legacy left by retiring board member and former CEO, Thomas C. Sullivan. In terms of results, analysts picked up key messages from the document [...]

By | May 19th, 2017|Categories: News|Tags: , , , , , , , |

Roop & Co. and Client Tremco Roofing Finalists in PRSA Silver Anvil Awards

Roop & Co. and client Tremco Roofing were named finalists in the 2017 Public Relations Society of America (PRSA) Silver Anvil Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. Roop & Co. [...]

By | March 31st, 2017|Categories: News|Tags: , , , , , , , |

5 Steps to Gain Executive Buy-In for Your Content Marketing Strategy

Having management support is crucial for your content marketing strategy. Without it, you’ll find yourself running into barriers that will certainly impede the success of your marketing efforts. These hurdles may make it challenging for you to: Secure a budget and resources Get cooperation from internal partners to provide information Gain enough runway to experiment, learn from mistakes and make improvements Ensure company influencers will share and promote content To avoid these corporate roadblocks and secure executive buy-in, you should present your content marketing initiative in a strategic way. For this, you will need to embrace your inner salesman. Here [...]

The Long and Short of Creating Short-Form Video

Short-form video is an excellent marketing tool that helps you connect with your customers on a more personal level, while delivering all the information they need in 60 seconds or less. By 2020, video is expected to account for 79% of global internet traffic, which means there’s no better time to start producing marketing videos than now. In order to create greater awareness for your products and services, generate new leads and retain existing customers, you’ll need to be able to quickly produce short-form videos. In this post, we’ll discuss what equipment and knowledge you should have to produce quality [...]

Roop & Co. Wins Four Honors at PRSA East Central District’s 2016 Diamond Awards

Roop & Co. received two Diamond awards and two Merit awards at the PRSA East Central District’s 2016 Diamond Awards for entries spanning the Integrated Communications, Investor Relations, Special Events and Community Relations categories. The awards recognized the firm’s distinguished work in the design, development and execution of the following communication campaigns and tactics: RPM International Inc.’s 2016 annual report, centered on the theme “5 Decades of Leadership, 5-Year Strategic Plan,” which highlights the five decades of leadership by former CEO and chairman Tom Sullivan and the company’s five-year strategic plan for achieving sales growth to $7 billion by fiscal [...]

By | January 20th, 2017|Categories: News|

Roop & Co. Hires Assistant Account Executive

Roop & Co. is ringing in the New Year with a new team member. Jacqueline Gedeon has joined the public relations firm as an assistant account executive. Her experience and responsibilities include public and media relations, content creation, internal communications and video production. Gedeon began her career in Montana, where she most recently served as a communications specialist for the U.S. Geological Survey. In this position, she regularly developed content for a variety of communications, including the website, blog posts, press releases, newsletters and fact sheets. Before joining the U.S. Geological Survey, Gedeon was a news reporter, anchor and producer [...]

By | January 6th, 2017|Categories: News|

Roop & Co. Wins “Best in Show” Top Honor at PRSA Cleveland Rocks Awards

Roop & Co. received a “Best in Show” top honor at this year’s Public Relations Society of America (PRSA) Cleveland Rocks Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing & Building Maintenance’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The PRSA Cleveland Rocks Awards are presented annually to recognize the highest quality of professional skills, creativity and resourcefulness in public relations and its impact on a particular project [...]

By | December 2nd, 2016|Categories: News|

Is Content Marketing an Expense or an Asset?

In the world of marketing, you get out what you put in. And content marketing is no different. Creating useful, engaging content on a consistent basis requires a fine mix of skill, time and creativity. Not surprisingly, content creation often comes with a price tag. But as marketers leverage content marketing as a way to build their businesses, they’re often left second-guessing whether the content they’re producing is more of an expendable expense than a valuable asset.For example, consider a “traditional” form of content, such as an advertisement. The content created has a limited lifespan because advertisements are generally distributed [...]

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