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Fresh Thinking on Marketing & Communications

from the Roop & Co. Team

Why You Need A Crisis Communications Plan

Every organization, no matter its size or industry, is vulnerable to the ever-looming threat of a crisis. And the areas where things can go wrong run the gamut – from workplace violence and natural disaster, to a security breach or product recall – making it difficult for even the best-run organization to know exactly where to begin. Fortunately, many crises are relatively foreseeable, smoldering for some time before they eventually emerge to the surface. However, few organizations actually take the necessary action to prevent or reduce their impact during these early stages. In fact, only [...]

By | 2018-06-12T16:08:44+00:00 June 12th, 2018|Categories: Uncategorized|
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4 Tips for Networking in Cleveland

Although the reasons to expand your professional network are infinite, networking, at its core, is a form of marketing. When networking, you have an opportunity to grow by presenting your personal brand to an audience. We know a thing or two about branding here in Cleveland, and thought we’d share these 4 tips for communicating your message through networking: 1. Update your web presence  Cleveland is steadily innovating and modernizing, and you should be too. Because you’re a work in progress, your website and social profiles should be constantly updated and [...]

By | 2018-06-12T15:42:18+00:00 June 1st, 2018|Categories: Brand Strategy|
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How To Create Content For All 3 Stages of the Buying Cycle

In a fantasy world, all businesses would make their sales quotas from spontaneous, no-questions-asked impulse buys. But in reality, most customers, especially B2B clients, go through at least three stages of the buying cycle before they feel comfortable enough to make an informed purchase. The buying cycle consists of the different stages customers go through leading up to their purchase. Between their first introduction to your brand and the time of purchase, your potential customers’ needs and feelings fluctuate throughout their journeys. It’s the marketer’s job to make sure they continue to move through the [...]

By | 2018-06-12T15:40:25+00:00 June 1st, 2018|Categories: Content Marketing, Digital Marketing, Marketing Communication|
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5 Media Relations Tips for Your Law Firm

Media relations is integral to the PR strategy of any organization. Contrary to popular belief, there is far more involved than just simply distributing a news release. In order to be effective, media relations requires a lot of planning, a solid strategy and succinct storytelling. When done correctly, it is a cost-effective marketing tool that can help your law firm gain visibility, position it as a thought leader and generate more business leads. Below are five key tips for an effective media relations strategy that will produce tangible results for your firm: [...]

By | 2018-05-29T20:15:32+00:00 May 25th, 2018|Categories: Corporate Communication, Media Relations|
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6 Best Practices for Effective IR Communication

Over the years, investor relations (IR) has become more strategic and complex, leaving IR professionals increasingly overwhelmed. The demands from stakeholders are high, with a constant stream of information coming from every direction. New regulatory, legal, proxy and compliance issues seem to pop up regularly. On top of that, IR professionals are faced with a host of communication challenges – from addressing value gaps and conveying strategic changes, to disclosing bad news. Below are several best practices that can be used to more effectively deliver your company’s investment proposition to key stakeholders: 1. Make a Strong First Impression with Your [...]

By | 2018-05-25T18:05:15+00:00 May 4th, 2018|Categories: Corporate Communication, Investor Relations|
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Quick Guide to Annual Reports [Infographic]

Our Quick Guide to Annual Reports breaks down insights from publicly traded companies, investors, portfolio managers and analysts. The value of a compelling annual report is paramount to a business’s investor relations strategy, as this infographic demonstrates. Want to know more about annual report best practices? Learn how to create an annual report people actually want to read.  Or, contact Roop & Co. at (216) 902-3800 or info@roopco.com

By | 2018-04-12T15:23:59+00:00 April 12th, 2018|Categories: Brand Strategy, Investor Relations|Tags: , |
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How To Create An Annual Report People Actually Want To Read

An annual report communicates a company’s financial performance, milestone achievements and future projections to shareholders, financial analysts, employees and partners alike. Creating an annual report is crucial for securing and retaining investors, and it’s a legal requirement of the Securities and Exchange Commission for public companies. Companies aren’t required to make their annual reports extremely detailed, and there’s nothing wrong with being concise. At its most basic, an annual report should include: Balance sheet Statement of cash flow Income statement Market price of the company’s stock Dividends paid Auditor’s report However, simply bundling together a [...]

By | 2018-04-12T15:03:53+00:00 April 11th, 2018|Categories: Brand Strategy, Investor Relations|
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11 Reasons Why Every Business Needs a Content Marketing Strategy

Today’s marketing environment is so saturated with competing information that some marketers yearn for the simpler cola war ploys of yesteryear. But old marketing tactics don’t stand up against the sea of tweets, viral videos, fake news—and real news—that captivate people’s attention nowadays. To stay afloat, marketers must adapt to these changes by shifting the way they interact with their audiences. Content marketing – an approach that involves creating and sharing valuable, relevant and consistent content to attract attention from a target audience and generate leads – is the reigning king for cultivating a brand [...]

By | 2018-03-28T14:20:58+00:00 March 28th, 2018|Categories: Brand Strategy, Content Marketing, Digital Marketing, Marketing Communication|Tags: |
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5 Ways the GDPR Will Impact Your Marketing Strategy

Global brands across the nation are gearing up for a major change to the data protection and privacy landscape as we know it. Set forth by the European Union, a new piece of legislation known as the General Data Privacy Regulation (GDPR) will transform the way organizations collect and store data. Coming into effect on May 25, the GDPR limits the amount of data that marketers can collect on European consumers. This will have a large impact on U.S. companies that operate on a global scale. Namely, marketers of these global brands will need to [...]

By | 2018-03-21T15:50:15+00:00 March 21st, 2018|Categories: Digital Marketing, Marketing Communication, News|Tags: , |
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Top 3 Podcasts to Help You Become a Marketing Guru

Podcasts eliminate “not enough time” as an excuse for not prioritizing continual learning. Since they are short, informative, free and accessible anywhere, it’s no surprise that 44% of department heads, owners and c-suite executives choose to listen to them regularly to stay knowledgeable about industry trends. Tune in to the following three podcasts for valuable insights from true marketing gurus. Marketing Over Coffee Covering timely topics related to both classic and new marketing, hosts John J. Wall and Christopher S. Penn share a 20-minute podcast recorded in a coffee shop [...]

By | 2018-02-28T14:41:58+00:00 February 28th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , |
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