Fresh Thinking on Marketing & Communications

from the Roop & Co. Team

Quick Guide to Annual Reports [Infographic]

Our Quick Guide to Annual Reports breaks down insights from publicly traded companies, investors, portfolio managers and analysts. The value of a compelling annual report is paramount to a business’s investor relations strategy, as this infographic demonstrates. Want to know more about annual report best practices? Learn how to create an annual report people actually want to read.  Or, contact Roop & Co. at (216) 902-3800 or info@roopco.com

By | 2018-04-12T15:23:59+00:00 April 12th, 2018|Categories: Brand Strategy, Investor Relations|Tags: , |

How To Create An Annual Report People Actually Want To Read

An annual report communicates a company’s financial performance, milestone achievements and future projections to shareholders, financial analysts, employees and partners alike. Creating an annual report is crucial for securing and retaining investors, and it’s a legal requirement of the Securities and Exchange Commission for public companies. Companies aren’t required to make their annual reports extremely detailed, and there’s nothing wrong with being concise. At its most basic, an annual report should include: Balance sheet Statement of cash flow Income statement Market price of the company’s stock Dividends paid Auditor’s report However, simply bundling together a [...]

By | 2018-04-12T15:03:53+00:00 April 11th, 2018|Categories: Brand Strategy, Investor Relations|

11 Reasons Why Every Business Needs a Content Marketing Strategy

Today’s marketing environment is so saturated with competing information that some marketers yearn for the simpler cola war ploys of yesteryear. But old marketing tactics don’t stand up against the sea of tweets, viral videos, fake news—and real news—that captivate people’s attention nowadays. To stay afloat, marketers must adapt to these changes by shifting the way they interact with their audiences. Content marketing – an approach that involves creating and sharing valuable, relevant and consistent content to attract attention from a target audience and generate leads – is the reigning king for cultivating a brand [...]

5 Ways the GDPR Will Impact Your Marketing Strategy

Global brands across the nation are gearing up for a major change to the data protection and privacy landscape as we know it. Set forth by the European Union, a new piece of legislation known as the General Data Privacy Regulation (GDPR) will transform the way organizations collect and store data. Coming into effect on May 25, the GDPR limits the amount of data that marketers can collect on European consumers. This will have a large impact on U.S. companies that operate on a global scale. Namely, marketers of these global brands will need to [...]

By | 2018-03-21T15:50:15+00:00 March 21st, 2018|Categories: Digital Marketing, Marketing Communication, News|Tags: , |

Top 3 Podcasts to Help You Become a Marketing Guru

Podcasts eliminate “not enough time” as an excuse for not prioritizing continual learning. Since they are short, informative, free and accessible anywhere, it’s no surprise that 44% of department heads, owners and c-suite executives choose to listen to them regularly to stay knowledgeable about industry trends. Tune in to the following three podcasts for valuable insights from true marketing gurus. Marketing Over Coffee Covering timely topics related to both classic and new marketing, hosts John J. Wall and Christopher S. Penn share a 20-minute podcast recorded in a coffee shop [...]

By | 2018-02-28T14:41:58+00:00 February 28th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , |

Digital Newsroom Best Practices

The changing media landscape demands that journalists work quickly with few resources. As a result, 92% of journalists use corporate websites for research when writing an article involving the business. Because journalists tend to work on tight deadlines as one-man-bands, having accurate, easily-accessible information readily available on your website can support their need for efficiency and give your business a competitive advantage for news coverage. However, most corporate newsrooms fail to meet the needs of journalists, with a dismal 6% meeting their expectations. Read on to learn more about creating a digital newsroom that removes [...]

By | 2018-02-28T14:40:54+00:00 February 28th, 2018|Categories: Corporate Communication, Media Relations|Tags: , |

When is the Best Time to Tweet?

Deciding the best time to tweet depends heavily on what your desired outcome is: visibility, clicks or engagement. A social media science study by Buffer analyzed 4.8 million tweets across 10,000 profiles to provide some insight about when your 140 characters have the best chance of taking flight. Some statistics vary across different time zones. The findings below are based on data from the Eastern Standard time zone, where about 50% of the U.S. population resides. If you just want your tweet to be seen... Post during a popular time [...]

By | 2018-02-06T18:20:13+00:00 February 6th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , , |

Blog Your Way to Business Growth

Business blogs are long-term marketing assets with proven ability to increase traffic to your website and generate leads. B2B companies that blog have 55% more website visitors and 67% more leads per month than those that don’t. Not a bad conversation rate for a single, low-cost marketing channel! Alas, business blogging is no casual endeavor. To reap the rewards of increased online visibility through blogging, your blog needs a bevy of rich content bedazzled with SEO terms. A HubSpot research study, Lead Generation Lessons from 7,000 Businesses, showed that companies that see the most return in [...]

By | 2018-02-06T18:19:09+00:00 February 2nd, 2018|Categories: Brand Strategy, Content Marketing, Corporate Communication|Tags: |

How B2B Companies Can Optimize Marketing Automation to Drive Revenue: The 6 Step Strategy

B2B companies typically offer high-value goods that are purchased infrequently. Consequently, for B2B clients, decision time is longer, involves more people and requires more research than B2C sales cycles. While B2C companies typically use marketing automation for providing data-driven product suggestions (like Amazon’s powerful recommendation engine), B2B companies can harness marketing automation to steadily nurture leads through the sales process by offering prospects educational resources, incentives, personalized answers and more. 1. Determine where there is opportunity to increase revenue. For example, a roofing company that has failed to communicate with its [...]

By | 2018-01-04T20:52:03+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication, Uncategorized|

What is Marketing Automation?

Marketing Automation is a technology platform that simplifies and automates digital marketing activities. When coupled with a structured marketing process, the software makes it easier to prioritize and execute marketing tasks, nurture worthwhile leads, and evaluate the impact of inbound campaigns. Although every software provider offers slightly different combinations of features, most include: Lead scoring and CRM management Marketing automation software usually includes a database that automatically scores all your leads and contacts according to their sales readiness. It surpasses the capabilities of a CRM system by offering a detailed view of all interactions between [...]

By | 2018-01-04T20:47:54+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |
Load More Posts