Fresh Thinking on Marketing & Communications

from the Roop & Co. Team

Sponsored Content vs. Branded Content – They’re the Same, Right?

Despite common misconceptions, sponsored content and branded content are not interchangeable terms. Each marketing tool produces different results and has defining characteristics—namely, who the content is produced by and where the content is published. While both forms of content can be valuable additions to your content marketing strategy, understanding the following five differences between the two will allow you to pinpoint which form best caters to your needs. 1. Where the content is published Sponsored content takes the shape of its environment, whether that be a newspaper, magazine, video, blog or social media platform. For example, The New York Times publishes [...]

By | 2017-11-27T14:44:49+00:00 November 27th, 2017|Categories: Brand Strategy, Content Marketing, Digital Marketing|

Roop & Co. Celebrates Two Senior-Level Promotions

Roop & Co. is pleased to announce the promotions of Amanda Rembold and Katie Casciato to senior-level positions in recognition of their exemplary work in PR and strategic integrated communications for the agency’s client base. Rembold, who joined Roop & Co. in June 2016, has been promoted from senior account executive to account supervisor after distinguishing herself as a champion of campaign strategy and execution. Since joining the team, Rembold has developed and implemented communications programs that incorporate both digital and traditional components – ranging from branding and marketing communications, to media relations and digital marketing. Her hard work [...]

By | 2017-10-18T20:42:26+00:00 October 18th, 2017|Categories: News|Tags: |

Branding Techniques for Unsexy B2B Businesses

So, your business isn’t selling the next hot consumer product, isn’t based in a big city and isn’t scaling up rapidly. The office doesn’t have a ping-pong table, or cereal bar or a CEO flaunting a hoodie. Regardless of whether you provide financial services or manufacture widgets, that’s not an excuse for bland or dormant branding. The grit and skill needed to thrive in business isn’t enough to elevate your brand above the sea of competitors offering similar services at similar costs. Especially in unsexy, B2B industries, branding can differentiate a business. Yet, B2B businesses are the biggest offenders of [...]

By | 2017-10-10T15:02:00+00:00 October 10th, 2017|Categories: Brand Strategy|Tags: , , |

Roop & Co. Hires Graphic Designer

Roop & Co. is pleased to announce that Monica Farag has been brought onto the team as a graphic designer after serving as an intern over the summer. In this role, Farag will continue to conceptualize, develop and deliver high-caliber designs for our clients’ marketing and communications needs. With her fresh perspective, Farag consistently brings a creative twist to a broad range of projects, including brand identity manuals, company logos, print collateral, advertisements, multimedia assets, websites, trade booth signage and more. Before joining Roop & Co., Farag was a graphic design intern for Walk and Create in London and [...]

By | 2017-08-31T15:37:18+00:00 August 31st, 2017|Categories: News|Tags: |

Roop & Co. Hires Assistant Account Executive

Roop & Co. has welcomed another public relations professional to the team. Maggie Sullivan, a news-obsessed storyteller, will serve as an assistant account executive. Her experience includes news reporting, public relations and internal communications. Sullivan has experience working in many corners of media. As a freelance reporter for Cleveland.com, she covered council meetings, community events and business news to keep the West Side suburbs informed. Her story ideas have also come to life over the WBEZ Chicago airwaves, where she managed a live public radio newsroom as an intern. Assisting in the marketing department at University Hospitals, Sullivan created [...]

By | 2017-08-30T16:37:03+00:00 August 30th, 2017|Categories: News|

We’re Hiring! Seeking Assistant Account Executive

Enjoy writing and creating content? Get a jolt when you score a hit in the news media? Enthralled by all forms of digital communication? Yes? Then you should apply to become a member of our team. We're seeking an assistant account executive that is dynamic, motivated and professional. Candidates should have 1-3 years of experience (internships and/or employment), possess strong writing and editing skills, have experience pitching stories to the news media, and be savvy with digital communications, including social media. If you fit this description, send your resume to careers@roopco.com. See the complete assistant account executive job description [...]

By | 2017-08-17T17:16:05+00:00 August 17th, 2017|Categories: News|

Roop & Co. and Client Tremco Win Silver Anvil Award

Roop & Co. and client Tremco Roofing and Building Maintenance are winners of a 2017 Public Relations Society of America (PRSA) Silver Anvil Award. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. Two news releases garnered more [...]

Roop& Co. and Client RPM International Inc. Win Bronze Anvil Award

Roop & Co. and client RPM International Inc. (NYSE:RPM) are winners of a 2017 Public Relations Society of America (PRSA) Bronze Anvil Award of Commendation in the "Annual Reports>Business" category. The entry, 5 Decades of Leadership | 5-year Strategic Plan, highlighted the agency’s outstanding research, design and communication for client RPM International Inc.’s fiscal 2016 annual report. The RPM fiscal annual report is aimed to communicate RPM’s fiscal 2016 results, increasing dividend, 2017 outlook, 2020 strategic plan, new business segment, and the legacy left by retiring board member and former CEO, Thomas C. Sullivan. In terms of results, analysts picked up key messages from the document [...]

By | 2017-07-24T15:38:42+00:00 May 19th, 2017|Categories: News|Tags: , , , , , , , |

Roop & Co. and Client Tremco Roofing Finalists in PRSA Silver Anvil Awards

Roop & Co. and client Tremco Roofing were named finalists in the 2017 Public Relations Society of America (PRSA) Silver Anvil Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. Roop & Co. [...]

By | 2017-07-24T15:41:52+00:00 March 31st, 2017|Categories: News|Tags: , , , , , , , |

5 Steps to Gain Executive Buy-In for Your Content Marketing Strategy

Having management support is crucial for your content marketing strategy. Without it, you’ll find yourself running into barriers that will certainly impede the success of your marketing efforts. These hurdles may make it challenging for you to: Secure a budget and resources Get cooperation from internal partners to provide information Gain enough runway to experiment, learn from mistakes and make improvements Ensure company influencers will share and promote content To avoid these corporate roadblocks and secure executive buy-in, you should present your content marketing initiative in a strategic way. For this, you will need to embrace your inner salesman. Here [...]

Load More Posts