Case Study: Interactive Website Redesign for Global, NYSE-Listed Company

Case Studies, Digital, Investor Relations

THE CHALLENGE

A multi-billion global leader in specialty coatings, sealants and building materials, RPM International Inc.  (NYSE: RPM) sought to enhance its online investor communications through an interactive website with improved functionality and a modern design that would engage investors and allow analysts to find information more quickly.

THE SOLUTION

Leveraging best practices in investor relations, Roopco partnered with RPM’s IT team to develop a new website that features a modern design, interactive features, an easy-to-use content management system and improved functionality—including a chatbot driven by artificial intelligence. The website redesign included strategic oversight, site architecture, persuasive content that highlights RPM’s investment proposition, design management and SEO.

THE RESULTS

Since its launch in October 2020, RPM has seen a 143% increase in website visitors and 120% increase in user sessions. The site’s chatbot has also answered thousands of inquiries. The website played a key role in effectively communicating to RPM’s investors.

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About The Author

As content manager, Katie leverages the art of storytelling to create an engaging, on-brand content strategy for our diverse range of B2B, professional services, corporate and non-profit clients. She has a decade of experience in content writing and editing, content marketing, PR, brand strategy and project management.