Case Study: Rebranding Delivers Competitive Edge for Innovative Software Company

THE CHALLENGE

Monolith Software, a provider of carrier-grade, digital service assurance solutions for the network monitoring and management market, needed to undergo rebranding that would better resonate with the technology industry and position it as an innovative, dynamic and entrepreneurial company. It enlisted Roopco to execute a total rebranding of both the company and its AssureNow software platform.

THE SOLUTION

Roopco conducted extensive market research to gather valuable insights on top industry competitors and marketplace perceptions. It also coordinated internal stakeholder interviews and a communications audit, which helped determine key differentiators and brand messaging. Key findings were used to develop a new brand identity that aligned Monolith Software and its AssureNow product with its marketplace. This rebranding included new company and product names, logo and tagline redesigns, key messaging and branded marketing collateral. In addition, Roopco developed a new website that incorporated the new look and feel.

THE RESULTS

As a result of this rebranding initiative, Monolith Software (now Federos) achieved a cohesive brand identity and greater brand equity in the network monitoring and management market. This generated greater awareness and leads for the business, which drove top- and bottom-line growth. In addition, following the launch of its new website, Federos saw a significant increase in unique users, page views and average session duration, as well as traffic referrals from mobile devices and organic search. Ultimately, the rebrand paid dividends as Federos was acquired by Oracle at a sizable multiple for the private equity firm that had owned it.