Case Study: Social Media Strategy Builds Brand Loyalty and Increases Engagement

THE CHALLENGE

Located in the heart of downtown, Hofbräuhaus Cleveland is a German microbrewery, bierhall and restaurant that is modeled after the legendary 400-year-old Hofbräuhaus in Germany. In order to boost its online presence, Hofbräuhaus Cleveland sought to develop a social media marketing strategy that would promote its authentic German fare, live music and events, showcase its unique experience, and attract more customers to the restaurant. 

THE SOLUTION

Hofbräuhaus Cleveland enlisted Roopco to develop and manage a social media marketing program for its Facebook and Instagram platforms. Roopco began by working with the restaurant in order to set measurable objectives, identify target audiences and craft key messages. As a next step, Roopco built out a robust social media marketing strategy that featured a playful, tongue-in-cheek brand voice and targeted the restaurant’s niche audiences—from beer lovers and die-hard Clevelanders, to people of Eastern European heritage. In order to increase followers and boost engagement, Roopco regularly incorporated user-generated content and engaging posts that encouraged followers to tag the restaurant in their own photos. 

THE RESULTS

By consistently sharing engaging content and captivating visuals through its social media marketing program, Hofbräuhaus Cleveland was able to build greater brand loyalty and offer a memorable experience for its patrons. As a result, total followers increased by 11% and the engagement rate skyrocketed to 9.3% across both social platforms over a one-year period.