Carson Kostka Joins Roop & Co. As Operations Intern

Roop & Co. recently brought on another team member to the Cleveland agency! On May 18, Carson Kostka joined our strategic communications agency as an operations intern. In this role, Carson will assist team members with accounting tasks, special projects and marketing research for the agency. Currently a sophomore at Ohio State University, Carson will

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B2B Influencer Marketing: A Rising Trend in Unconventional Industries

The term “influencer marketing” often brings up the image of fashion, fitness, lifestyle and food influencers—those with thousands of Instagram followers and major brand partnerships. In other words, you probably instantly think of B2C brands that want to sell their products and services directly to consumers.  However, this persona is rapidly changing in 2022. In

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