Blog

How to Create a B2B Holiday Marketing Campaign This Season

Top 5 Webinar & Virtual Event Trends to Follow in 2023

5 Reasons You Need a Social Media Content Calendar

5 KPIs You Need to Measure for B2B Marketing Success

The Rise of Virtual & Augmented Reality at Trade Shows

Savannah Mroczka Joins Roop & Co. as Account Coordinator

Roop & Co. recently welcomed a new addition to the team! On September 6, Savannah Mroczka joined our strategic communications agency as an account coordinator. In her new role, Savannah will provide support for the agency’s B2B, professional services, corporate and non-profit clients. Her experience includes PR, content creation, marketing and social media strategy. Before

Michael Eckman Joins Roop & Co. as Digital Marketing Specialist

Roop & Co. recently welcomed a new addition to the team! On September 6, Michael Eckman joined our strategic communications agency as a digital marketing specialist. In his new role, Eckman will provide digital marketing and video production services for the agency’s B2B, professional services, corporate and non-profit clients. His experience includes digital media, video

5 Tips for Responding to Negative Feedback on Social Media

4 Elements That Can Make or Break Your Video Ad

Erin Reese Selected for the 2023 Cleveland Bridge Builders Program

Last week, the Cleveland Leadership Center named the participants of its 2023 Cleveland Bridge Builders program. Our very own Erin Reese, an account supervisor at Roop & Co., was among those selected for this year’s program, which will run from September 2022 through June 2023. The Cleveland Bridge Builders program aims to prepare mid-career professionals