A company’s brand is much more than its name, logo, colors and tagline. It’s the promise you make to your customers and a representation of the day-to-day interactions of your business. For example, Apple Inc., one of the world’s largest companies, has a branding strategy that focuses on simplicity and the removal of complexity from
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Last week’s 30th Annual Rock and Roll Hall of Fame induction ceremony brought together a slew of musical talents to celebrate the induction of prominent musicians and bands such as Ringo Starr, Joan Jett and Green Day. With big-name celebrities, live performances and a rocking venue, it’s easy to feel intimidated by such large-scale, highly
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Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers
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Each day, consumers turn to search engines, such as Google, Yahoo and Bing, to find what they’re searching for. Every business wants to appear at the top of search results when a consumer is looking for a product or service it provides. However, the reality is that reaching the top of search results calls for
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