Brand Strategy

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6 Website Best Practices

A healthy website is the foundation for any kind of digital marketing strategy. No matter what digital tactics you deploy—content marketing, pay-per-click ads, video, social media or a combination—the goal is to drive visitors to your website. Many businesses operate under the perception that once the website is built, that box will remain checked for years. But web design and development are evolving rapidly. And so are the online habits of your customers. Therefore, your website needs regular maintenance to reflect the current state of your business and best serve your customers. Some websites are delicately built, just [...]

By | 2018-08-31T14:54:10+00:00 August 29th, 2018|Categories: Brand Strategy, Digital Marketing|

With A Little PR, Bird Could Have Soared in Cleveland

When a fleet of 100 electric scooters, called Bird, arrived in Cleveland, urbanites saw an opportunity to add expediency and fun to their commutes, city adventures and errands.  But city officials were quick to request their removal and subject them to impoundment the very next day. To the disappointment of many Clevelanders, Bird is now weathering a communication crisis that makes its future in the Land uncertain. We can’t help but think that the uproar over Bird arriving in Cleveland could have been prevented utilizing these three PR tactics: 1. Relationship development Bird [...]

By | 2018-08-20T16:30:03+00:00 August 16th, 2018|Categories: Brand Strategy, Corporate Communication, News|

5 Brands That Have Mastered Content Marketing

Initiating a content marketing strategy can be a bit daunting. And for marketers and non-marketers alike, the idea of getting started may pose more questions than answers. But like we’ve said before, old marketing tactics don’t hold up in today’s environment of constant and captivating information, and a content marketing strategy is exactly what businesses need to stay competitive and relevant. Thankfully, if you’re just getting started with content marketing, there are plenty of brands to look to as shining examples of how to effectively and successfully implement your strategy. Here [...]

By | 2018-08-14T20:28:44+00:00 August 14th, 2018|Categories: Brand Strategy, Content Marketing, Marketing Communication|

3 Graphic Design Rules To Live By

From business cards and brochures to websites and social media, potential clients will first judge your business based on what they see. No matter how top notch your products or services are, your efforts to promote your business could fall flat if you don’t have high quality designs to match. Good graphic design brings marketing content to life—and it converts. When people hear information, they're likely to remember only 10% of it three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later, according to Brain Rules [...]

4 Tips for Networking in Cleveland

Although the reasons to expand your professional network are infinite, networking, at its core, is a form of marketing. When networking, you have an opportunity to grow by presenting your personal brand to an audience. We know a thing or two about branding here in Cleveland, and thought we’d share these 4 tips for communicating your message through networking: 1. Update your web presence  Cleveland is steadily innovating and modernizing, and you should be too. Because you’re a work in progress, your website and social profiles should be constantly updated and [...]

By | 2018-08-03T15:16:27+00:00 June 1st, 2018|Categories: Brand Strategy|

Quick Guide to Annual Reports [Infographic]

Our Quick Guide to Annual Reports breaks down insights from publicly traded companies, investors, portfolio managers and analysts. The value of a compelling annual report is paramount to a business’s investor relations strategy, as this infographic demonstrates. Want to know more about annual report best practices? Learn how to create an annual report people actually want to read.  Or, contact Roop & Co. at (216) 902-3800 or info@roopco.com

By | 2018-04-12T15:23:59+00:00 April 12th, 2018|Categories: Brand Strategy, Investor Relations|Tags: , |

How To Create An Annual Report People Actually Want To Read

An annual report communicates a company’s financial performance, milestone achievements and future projections to shareholders, financial analysts, employees and partners alike. Creating an annual report is crucial for securing and retaining investors, and it’s a legal requirement of the Securities and Exchange Commission for public companies. Companies aren’t required to make their annual reports extremely detailed, and there’s nothing wrong with being concise. At its most basic, an annual report should include: Balance sheet Statement of cash flow Income statement Market price of the company’s stock Dividends paid Auditor’s report However, simply bundling together [...]

By | 2018-07-25T17:17:42+00:00 April 11th, 2018|Categories: Brand Strategy, Investor Relations|

11 Reasons Why Every Business Needs a Content Marketing Strategy

Today’s marketing environment is so saturated with competing information that some marketers yearn for the simpler cola war ploys of yesteryear. But old marketing tactics don’t stand up against the sea of tweets, viral videos, fake news—and real news—that captivate people’s attention nowadays. To stay afloat, marketers must adapt to these changes by shifting the way they interact with their audiences. Content marketing – an approach that involves creating and sharing valuable, relevant and consistent content to attract attention from a target audience and generate leads – is the reigning king for cultivating a brand in today’s marketing landscape. [...]

Blog Your Way to Business Growth

Business blogs are long-term marketing assets with proven ability to increase traffic to your website and generate leads. B2B companies that blog have 55% more website visitors and 67% more leads per month than those that don’t. Not a bad conversation rate for a single, low-cost marketing channel! Alas, business blogging is no casual endeavor. To reap the rewards of increased online visibility through blogging, your blog needs a bevy of rich content bedazzled with SEO terms. A HubSpot research study, Lead Generation Lessons from 7,000 Businesses, showed that companies that see the most return [...]

By | 2018-07-25T17:23:18+00:00 February 2nd, 2018|Categories: Brand Strategy, Content Marketing, Corporate Communication|Tags: |

Sponsored Content vs. Branded Content – They’re the Same, Right?

Despite common misconceptions, sponsored content and branded content are not interchangeable terms. Each marketing tool produces different results and has defining characteristics—namely, who the content is produced by and where the content is published. While both forms of content can be valuable additions to your content marketing strategy, understanding the following five differences between the two will allow you to pinpoint which form best caters to your needs. 1. Where the content is published Sponsored content takes the shape of its environment, whether that be a newspaper, magazine, video, blog or social media platform. For example, The New York Times [...]

By | 2018-07-25T19:13:44+00:00 November 27th, 2017|Categories: Brand Strategy, Content Marketing, Digital Marketing|
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