The Long and Short of Creating Short-Form Video

Short-form video is an excellent marketing tool that helps you connect with your customers on a more personal level, while delivering all the information they need in 60 seconds or less. By 2020, video is expected to account for 79% of global internet traffic, which means there’s no better time to start producing marketing videos than

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Three Tips for Creating a Powerful Brand Strategy

A company’s brand is much more than its name, logo, colors and tagline. It’s the promise you make to your customers and a representation of the day-to-day interactions of your business. For example, Apple Inc., one of the world’s largest companies, has a branding strategy that focuses on simplicity and the removal of complexity from

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