Content Marketing

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Sponsored Content vs. Branded Content – They’re the Same, Right?

Despite common misconceptions, sponsored content and branded content are not interchangeable terms. Each marketing tool produces different results and has defining characteristics—namely, who the content is produced by and where the content is published. While both forms of content can be valuable additions to your content marketing strategy, understanding the following five differences between the two will allow you to pinpoint which form best caters to your needs. 1. Where the content is published Sponsored content takes the shape of its environment, whether that be a newspaper, magazine, video, blog or social media platform. For example, The New York Times publishes [...]

By | 2017-11-27T14:44:49+00:00 November 27th, 2017|Categories: Brand Strategy, Content Marketing, Digital Marketing|