Content Marketing

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Blog Your Way to Business Growth

Business blogs are long-term marketing assets with proven ability to increase traffic to your website and generate leads. B2B companies that blog have 55% more website visitors and 67% more leads per month than those that don’t. Not a bad conversation rate for a single, low-cost marketing channel! Alas, business blogging is no casual endeavor. To reap the rewards of increased online visibility through blogging, your blog needs a bevy of rich content bedazzled with SEO terms. A HubSpot research study, Lead Generation Lessons from 7,000 Businesses, showed that companies that see the most return in [...]

By | 2018-02-06T18:19:09+00:00 February 2nd, 2018|Categories: Brand Strategy, Content Marketing, Corporate Communication|Tags: |

Sponsored Content vs. Branded Content – They’re the Same, Right?

Despite common misconceptions, sponsored content and branded content are not interchangeable terms. Each marketing tool produces different results and has defining characteristics—namely, who the content is produced by and where the content is published. While both forms of content can be valuable additions to your content marketing strategy, understanding the following five differences between the two will allow you to pinpoint which form best caters to your needs. 1. Where the content is published Sponsored content takes the shape of its environment, whether that be a newspaper, magazine, video, blog or social media platform. For example, The New York Times publishes [...]

By | 2018-01-04T16:32:12+00:00 November 27th, 2017|Categories: Brand Strategy, Content Marketing, Digital Marketing|