Corporate Communication

/Corporate Communication

How To Get Out of a Creative Rut, According to the Roop & Co. Team

Many people will experience some sort of creative block in their career, if not daily. A creative block can be devastating to your productivity; some people find themselves unable to create new work at all. Frankly, communications professionals don’t have time for that. We have tight news release deadlines to meet, demanding content calendars to keep up with, crises to control and glossy collateral to produce. Waiting for inspiration to return is a luxury that communication professionals can’t afford, so when a creative rut strikes, we need to get out of it—fast. Here’s how the members of our team [...]

By | 2018-09-27T20:12:20+00:00 September 27th, 2018|Categories: Corporate Communication, News, Resources|

With A Little PR, Bird Could Have Soared in Cleveland

When a fleet of 100 electric scooters, called Bird, arrived in Cleveland, urbanites saw an opportunity to add expediency and fun to their commutes, city adventures and errands.  But city officials were quick to request their removal and subject them to impoundment the very next day. To the disappointment of many Clevelanders, Bird is now weathering a communication crisis that makes its future in the Land uncertain. We can’t help but think that the uproar over Bird arriving in Cleveland could have been prevented utilizing these three PR tactics: 1. Relationship development Bird [...]

By | 2018-08-20T16:30:03+00:00 August 16th, 2018|Categories: Brand Strategy, Corporate Communication, News|

3 Graphic Design Rules To Live By

From business cards and brochures to websites and social media, potential clients will first judge your business based on what they see. No matter how top notch your products or services are, your efforts to promote your business could fall flat if you don’t have high quality designs to match. Good graphic design brings marketing content to life—and it converts. When people hear information, they're likely to remember only 10% of it three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later, according to Brain Rules [...]

5 Media Relations Tips for Your Law Firm

Media relations is integral to the PR strategy of any organization. Contrary to popular belief, there is far more involved than just simply distributing a news release. In order to be effective, media relations requires a lot of planning, a solid strategy and succinct storytelling. When done correctly, it is a cost-effective marketing tool that can help your law firm gain visibility, position it as a thought leader and generate more business leads. Below are five key tips for an effective media relations strategy that will produce tangible results for your firm: [...]

By | 2018-07-25T17:16:00+00:00 May 25th, 2018|Categories: Corporate Communication, Media Relations|

6 Best Practices for Effective IR Communication

Over the years, investor relations (IR) has become more strategic and complex, leaving IR professionals increasingly overwhelmed. The demands from stakeholders are high, with a constant stream of information coming from every direction. New regulatory, legal, proxy and compliance issues seem to pop up regularly. On top of that, IR professionals are faced with a host of communication challenges – from addressing value gaps and conveying strategic changes, to disclosing bad news. Below are several best practices that can be used to more effectively deliver your company’s investment proposition to key stakeholders: 1. Make a Strong First Impression with Your [...]

By | 2018-05-25T18:05:15+00:00 May 4th, 2018|Categories: Corporate Communication, Investor Relations|

Digital Newsroom Best Practices

The changing media landscape demands that journalists work quickly with few resources. As a result, 92% of journalists use corporate websites for research when writing an article involving the business. Because journalists tend to work on tight deadlines as one-man-bands, having accurate, easily-accessible information readily available on your website can support their need for efficiency and give your business a competitive advantage for news coverage. However, most corporate newsrooms fail to meet the needs of journalists, with a dismal 6% meeting their expectations. Read on to learn more about creating a digital newsroom that [...]

By | 2018-07-25T17:21:01+00:00 February 28th, 2018|Categories: Corporate Communication, Media Relations|Tags: , |

Blog Your Way to Business Growth

Business blogs are long-term marketing assets with proven ability to increase traffic to your website and generate leads. B2B companies that blog have 55% more website visitors and 67% more leads per month than those that don’t. Not a bad conversation rate for a single, low-cost marketing channel! Alas, business blogging is no casual endeavor. To reap the rewards of increased online visibility through blogging, your blog needs a bevy of rich content bedazzled with SEO terms. A HubSpot research study, Lead Generation Lessons from 7,000 Businesses, showed that companies that see the most return [...]

By | 2018-07-25T17:23:18+00:00 February 2nd, 2018|Categories: Brand Strategy, Content Marketing, Corporate Communication|Tags: |

5 Steps to Gain Executive Buy-In for Your Content Marketing Strategy

Having management support is crucial for your content marketing strategy. Without it, you’ll find yourself running into barriers that will certainly impede the success of your marketing efforts. These hurdles may make it challenging for you to: Secure a budget and resources Get cooperation from internal partners to provide information Gain enough runway to experiment, learn from mistakes and make improvements Ensure company influencers will share and promote content To avoid these corporate roadblocks and secure executive buy-in, you should present your content marketing initiative in a strategic way. For this, you will need to embrace your inner salesman. Here [...]