Digital Marketing

/Digital Marketing

How To Create Content For All 3 Stages of the Buying Cycle

In a fantasy world, all businesses would make their sales quotas from spontaneous, no-questions-asked impulse buys. But in reality, most customers, especially B2B clients, go through at least three stages of the buying cycle before they feel comfortable enough to make an informed purchase. The buying cycle consists of the different stages customers go through leading up to their purchase. Between their first introduction to your brand and the time of purchase, your potential customers’ needs and feelings fluctuate throughout their journeys. It’s the marketer’s job to make sure they continue to move through the [...]

By | 2018-06-12T15:40:25+00:00 June 1st, 2018|Categories: Content Marketing, Digital Marketing, Marketing Communication|

11 Reasons Why Every Business Needs a Content Marketing Strategy

Today’s marketing environment is so saturated with competing information that some marketers yearn for the simpler cola war ploys of yesteryear. But old marketing tactics don’t stand up against the sea of tweets, viral videos, fake news—and real news—that captivate people’s attention nowadays. To stay afloat, marketers must adapt to these changes by shifting the way they interact with their audiences. Content marketing – an approach that involves creating and sharing valuable, relevant and consistent content to attract attention from a target audience and generate leads – is the reigning king for cultivating a brand [...]

5 Ways the GDPR Will Impact Your Marketing Strategy

Global brands across the nation are gearing up for a major change to the data protection and privacy landscape as we know it. Set forth by the European Union, a new piece of legislation known as the General Data Privacy Regulation (GDPR) will transform the way organizations collect and store data. Coming into effect on May 25, the GDPR limits the amount of data that marketers can collect on European consumers. This will have a large impact on U.S. companies that operate on a global scale. Namely, marketers of these global brands will need to [...]

By | 2018-03-21T15:50:15+00:00 March 21st, 2018|Categories: Digital Marketing, Marketing Communication, News|Tags: , |

Top 3 Podcasts to Help You Become a Marketing Guru

Podcasts eliminate “not enough time” as an excuse for not prioritizing continual learning. Since they are short, informative, free and accessible anywhere, it’s no surprise that 44% of department heads, owners and c-suite executives choose to listen to them regularly to stay knowledgeable about industry trends. Tune in to the following three podcasts for valuable insights from true marketing gurus. Marketing Over Coffee Covering timely topics related to both classic and new marketing, hosts John J. Wall and Christopher S. Penn share a 20-minute podcast recorded in a coffee shop [...]

By | 2018-02-28T14:41:58+00:00 February 28th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , |

When is the Best Time to Tweet?

Deciding the best time to tweet depends heavily on what your desired outcome is: visibility, clicks or engagement. A social media science study by Buffer analyzed 4.8 million tweets across 10,000 profiles to provide some insight about when your 140 characters have the best chance of taking flight. Some statistics vary across different time zones. The findings below are based on data from the Eastern Standard time zone, where about 50% of the U.S. population resides. If you just want your tweet to be seen... Post during a popular time [...]

By | 2018-02-06T18:20:13+00:00 February 6th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , , |

How B2B Companies Can Optimize Marketing Automation to Drive Revenue: The 6 Step Strategy

B2B companies typically offer high-value goods that are purchased infrequently. Consequently, for B2B clients, decision time is longer, involves more people and requires more research than B2C sales cycles. While B2C companies typically use marketing automation for providing data-driven product suggestions (like Amazon’s powerful recommendation engine), B2B companies can harness marketing automation to steadily nurture leads through the sales process by offering prospects educational resources, incentives, personalized answers and more. 1. Determine where there is opportunity to increase revenue. For example, a roofing company that has failed to communicate with its [...]

By | 2018-01-04T20:52:03+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication, Uncategorized|

What is Marketing Automation?

Marketing Automation is a technology platform that simplifies and automates digital marketing activities. When coupled with a structured marketing process, the software makes it easier to prioritize and execute marketing tasks, nurture worthwhile leads, and evaluate the impact of inbound campaigns. Although every software provider offers slightly different combinations of features, most include: Lead scoring and CRM management Marketing automation software usually includes a database that automatically scores all your leads and contacts according to their sales readiness. It surpasses the capabilities of a CRM system by offering a detailed view of all interactions between [...]

By | 2018-01-04T20:47:54+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

5 Marketing Automation Must-Haves for B2B Businesses

The State of B2B Marketing Automation reported that 53 percent of B2B organizations are using marketing automation and 98 percent of B2B marketers agree that effective marketing automation is critical to long-term business success. However, it also found that companies only use basic functionality of the software and as a result, marketing automation efforts often fail. Marketing automation is just one part of a holistic digital marketing strategy; for an investment in software to be worthwhile, a comprehensive game plan must already be in place. Consider the following five tips and [...]

By | 2018-01-04T20:51:53+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

Sponsored Content vs. Branded Content – They’re the Same, Right?

Despite common misconceptions, sponsored content and branded content are not interchangeable terms. Each marketing tool produces different results and has defining characteristics—namely, who the content is produced by and where the content is published. While both forms of content can be valuable additions to your content marketing strategy, understanding the following five differences between the two will allow you to pinpoint which form best caters to your needs. 1. Where the content is published Sponsored content takes the shape of its environment, whether that be a newspaper, magazine, video, blog or social media platform. For example, The New York Times publishes [...]

By | 2018-01-04T16:32:12+00:00 November 27th, 2017|Categories: Brand Strategy, Content Marketing, Digital Marketing|

5 Steps to Gain Executive Buy-In for Your Content Marketing Strategy

Having management support is crucial for your content marketing strategy. Without it, you’ll find yourself running into barriers that will certainly impede the success of your marketing efforts. These hurdles may make it challenging for you to: Secure a budget and resources Get cooperation from internal partners to provide information Gain enough runway to experiment, learn from mistakes and make improvements Ensure company influencers will share and promote content To avoid these corporate roadblocks and secure executive buy-in, you should present your content marketing initiative in a strategic way. For this, you will need to embrace your inner salesman. Here [...]

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