11 Reasons Why Every Business Needs a Content Marketing Strategy
Today’s marketing environment is so saturated with competing information that some marketers yearn for the simpler cola war ploys of yesteryear. But old marketing tactics don’t stand up against the sea of tweets, viral videos, fake news—and real news—that captivate people’s attention nowadays. To stay afloat, marketers must adapt to these changes by shifting the way they interact with their audiences. Content marketing – an approach that involves creating and sharing valuable, relevant and consistent content to attract attention from a target audience and generate leads – is the reigning king for cultivating a brand [...]