Digital Marketing

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3 Ways B2B Businesses Can Benefit from Twitter

83% of B2B marketers use Twitter 19% of these marketers refer to Twitter as their central platform 53 of B2B companies were active on Twitter 3 years ago Statistics according to Social Media Examiner Given the increased importance of Twitter to businesses, B2B marketers must leverage its reach and features to their organizations’ benefits. Below are three ways businesses can incorporate Twitter as part of their marketing strategy: 1. Twitter Lists Twitter lists allow you to categorize your followers and segment your feed so you [...]

By | 2017-01-20T15:41:18+00:00 September 15th, 2016|Categories: Digital Marketing|Tags: , , |

6 Tactics Your Content Marketing Strategy is Missing

But as many businesses are hastily jumping on the bandwagon as a quick way to increase traffic and sales, their content marketing strategies are often lacking several critical elements: 1. Getting to Know Your Target Audience One of the first, and most important, steps to creating a sold content marketing strategy is defining your target audience. A great way to do this is by creating a persona, which is a composite of who you are targeting. It may include such things as job title, job function, primary job needs/challenges, gender and education level. With personas, businesses can more strategically [...]

By | 2017-01-23T18:30:32+00:00 September 3rd, 2016|Categories: Brand Strategy, Digital Marketing|

How to Build a Better Social Media Strategy

Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers use social media platforms to communicate with peers on a regular basis. By using social media as a means of engaging with customers and potential consumers, companies can enhance their brand. For example, Pizza Hut humanizes its brand by utilizing its Twitter account to [...]

By | 2016-11-30T18:28:19+00:00 August 18th, 2016|Categories: Digital Marketing, Marketing Communication|

Thar She Blows! Land That Whale with Account-Based Marketing

Much like Captain Ahab in Herman Melville’s classic novel Moby Dick, all B2B marketing professionals have that one client they desperately want, that “big whale” they simply need to land. Ahab’s obsession drove him to take a very focused approach to achieve his goal. In the end, he did harpoon his whale (although Moby Dick ensnared Ahab, as well). B2B marketers can learn from this narrow focus and adopt an account-based marketing (ABM) strategy to secure the marquee clients they’ve been pursuing. What is Account-Based Marketing? ABM is a strategy of identifying highly desirable prospective clients because of their [...]

By | 2017-01-23T18:31:32+00:00 July 3rd, 2016|Categories: Digital Marketing, Marketing Communication|

How Google’s Newest Algorithm Change Will Impact Your Website

Google’s most recent algorithm change has many across the Internet fearing a potential “Mobilegeddon.” And it’s understandable why – this change will impact websites in a very big way.   With this algorithm update, Google’s mobile search results will now favor “mobile friendly” websites, ranking them higher than sites optimized only for desktops and laptops – a change that’s expected to greatly influence where people buy their products and services. Considering that nearly 50 percent of online traffic comes from mobile users, it makes sense why Google is making the leap to promote a mobile-friendly web design that’s easier [...]

By | 2016-11-17T14:29:40+00:00 April 30th, 2015|Categories: Digital Marketing|

How to Build a Better Social Media Strategy

Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers use social media platforms to communicate with peers on a regular basis. By using social media as a means of engaging with customers and potential consumers, companies can enhance their brand. For example, Pizza Hut humanizes its brand by utilizing its Twitter account to [...]

By | 2016-11-17T14:01:26+00:00 March 27th, 2015|Categories: Digital Marketing|

5 SEO Tips for Improved Search Engine Ranking

Each day, consumers turn to search engines, such as Google, Yahoo and Bing, to find what they’re searching for. Every business wants to appear at the top of search results when a consumer is looking for a product or service it provides. However, the reality is that reaching the top of search results calls for more than just a great business and online presence – it requires having a solid search engine optimization (SEO) strategy in place. Search engines serve two main functions – crawling and building an index, and then providing a ranked list of websites based on [...]

By | 2017-01-23T18:31:01+00:00 February 17th, 2015|Categories: Digital Marketing|
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