Digital Marketing

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How to Build a Better Social Media Strategy

Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers use social media platforms to communicate with peers on a regular basis. By using social media as a means of engaging with customers and potential consumers, companies can enhance their brand. For example, Pizza Hut humanizes its brand by utilizing its Twitter account to [...]

By | March 27th, 2015|Categories: Digital Marketing|

5 SEO Tips for Improved Search Engine Ranking

Each day, consumers turn to search engines, such as Google, Yahoo and Bing, to find what they’re searching for. Every business wants to appear at the top of search results when a consumer is looking for a product or service it provides. However, the reality is that reaching the top of search results calls for more than just a great business and online presence – it requires having a solid search engine optimization (SEO) strategy in place. Search engines serve two main functions – crawling and building an index, and then providing a ranked list of websites based on [...]

By | February 17th, 2015|Categories: Digital Marketing|
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