Marketing Communication

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When is the Best Time to Tweet?

Deciding the best time to tweet depends heavily on what your desired outcome is: visibility, clicks or engagement. A social media science study by Buffer analyzed 4.8 million tweets across 10,000 profiles to provide some insight about when your 140 characters have the best chance of taking flight. Some statistics vary across different time zones. The findings below are based on data from the Eastern Standard time zone, where about 50% of the U.S. population resides. If you just want your tweet to be seen... Post during a popular time [...]

By | 2018-02-06T18:20:13+00:00 February 6th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: , , |

How B2B Companies Can Optimize Marketing Automation to Drive Revenue: The 6 Step Strategy

B2B companies typically offer high-value goods that are purchased infrequently. Consequently, for B2B clients, decision time is longer, involves more people and requires more research than B2C sales cycles. While B2C companies typically use marketing automation for providing data-driven product suggestions (like Amazon’s powerful recommendation engine), B2B companies can harness marketing automation to steadily nurture leads through the sales process by offering prospects educational resources, incentives, personalized answers and more. 1. Determine where there is opportunity to increase revenue. For example, a roofing company that has failed to communicate with its [...]

By | 2018-01-04T20:52:03+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication, Uncategorized|

What is Marketing Automation?

Marketing Automation is a technology platform that simplifies and automates digital marketing activities. When coupled with a structured marketing process, the software makes it easier to prioritize and execute marketing tasks, nurture worthwhile leads, and evaluate the impact of inbound campaigns. Although every software provider offers slightly different combinations of features, most include: Lead scoring and CRM management Marketing automation software usually includes a database that automatically scores all your leads and contacts according to their sales readiness. It surpasses the capabilities of a CRM system by offering a detailed view of all interactions between [...]

By | 2018-01-04T20:47:54+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

5 Marketing Automation Must-Haves for B2B Businesses

The State of B2B Marketing Automation reported that 53 percent of B2B organizations are using marketing automation and 98 percent of B2B marketers agree that effective marketing automation is critical to long-term business success. However, it also found that companies only use basic functionality of the software and as a result, marketing automation efforts often fail. Marketing automation is just one part of a holistic digital marketing strategy; for an investment in software to be worthwhile, a comprehensive game plan must already be in place. Consider the following five tips and [...]

By | 2018-01-04T20:51:53+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication|Tags: |

5 Steps to Gain Executive Buy-In for Your Content Marketing Strategy

Having management support is crucial for your content marketing strategy. Without it, you’ll find yourself running into barriers that will certainly impede the success of your marketing efforts. These hurdles may make it challenging for you to: Secure a budget and resources Get cooperation from internal partners to provide information Gain enough runway to experiment, learn from mistakes and make improvements Ensure company influencers will share and promote content To avoid these corporate roadblocks and secure executive buy-in, you should present your content marketing initiative in a strategic way. For this, you will need to embrace your inner salesman. Here [...]

The Long and Short of Creating Short-Form Video

Short-form video is an excellent marketing tool that helps you connect with your customers on a more personal level, while delivering all the information they need in 60 seconds or less. By 2020, video is expected to account for 79% of global internet traffic, which means there’s no better time to start producing marketing videos than now. In order to create greater awareness for your products and services, generate new leads and retain existing customers, you’ll need to be able to quickly produce short-form videos. In this post, we’ll discuss what equipment and knowledge you should have to produce quality [...]

Is Content Marketing an Expense or an Asset?

In the world of marketing, you get out what you put in. And content marketing is no different. Creating useful, engaging content on a consistent basis requires a fine mix of skill, time and creativity. Not surprisingly, content creation often comes with a price tag. But as marketers leverage content marketing as a way to build their businesses, they’re often left second-guessing whether the content they’re producing is more of an expendable expense than a valuable asset.For example, consider a “traditional” form of content, such as an advertisement. The content created has a limited lifespan because advertisements are generally distributed [...]

What is Content Marketing and Why Should You Care?

In an era where consumers prefer to receive their information of their own volition through channels like search and social media, traditional marketing tactics can sometimes feel too obvious or just plain pushy. Gone are the days when marketers could bombard consumers with information in the hopes of converting a few individuals into loyal customers. Modern consumers are weary of these types of heavy-handed marketing efforts and can spot them from a mile away. How can you try to genuinely engage and connect with new and existing customers in this communication landscape? Or even better, what if your customers actually [...]

4 Reasons to Use Video in Your Marketing Campaign

Any marketing communications professional knows that in order for a campaign to be successful, its content must resonate with the target audience. However, success isn’t about a one-time ability to captivate your audience’s interest. It’s about deepening the engagement between the target audience and your business over the long run. This is where video comes into play. According to Cisco, about 59% of senior executives would rather watch an online video than read text. Perhaps it’s no surprise then that video is projected to account for 80% of all consumer internet traffic by 2019. By not incorporating video into [...]

How to Build a Better Social Media Strategy

Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers use social media platforms to communicate with peers on a regular basis. By using social media as a means of engaging with customers and potential consumers, companies can enhance their brand. For example, Pizza Hut humanizes its brand by utilizing its Twitter account to [...]

By | 2016-11-30T18:28:19+00:00 August 18th, 2016|Categories: Digital Marketing, Marketing Communication|
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