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Roop & Co. and Client Tremco Roofing Finalists in PRSA Silver Anvil Awards

Roop & Co. and client Tremco Roofing were named finalists in the 2017 Public Relations Society of America (PRSA) Silver Anvil Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. Roop & Co. [...]

By | March 31st, 2017|Categories: News|Tags: , , , , , , , |

Roop & Co. Wins Four Honors at PRSA East Central District’s 2016 Diamond Awards

Roop & Co. received two Diamond awards and two Merit awards at the PRSA East Central District’s 2016 Diamond Awards for entries spanning the Integrated Communications, Investor Relations, Special Events and Community Relations categories. The awards recognized the firm’s distinguished work in the design, development and execution of the following communication campaigns and tactics: RPM International Inc.’s 2016 annual report, centered on the theme “5 Decades of Leadership, 5-Year Strategic Plan,” which highlights the five decades of leadership by former CEO and chairman Tom Sullivan and the company’s five-year strategic plan for achieving sales growth to $7 billion by fiscal [...]

By | January 20th, 2017|Categories: News|

Roop & Co. Hires Assistant Account Executive

Roop & Co. is ringing in the New Year with a new team member. Jacqueline Gedeon has joined the public relations firm as an assistant account executive. Her experience and responsibilities include public and media relations, content creation, internal communications and video production. Gedeon began her career in Montana, where she most recently served as a communications specialist for the U.S. Geological Survey. In this position, she regularly developed content for a variety of communications, including the website, blog posts, press releases, newsletters and fact sheets. Before joining the U.S. Geological Survey, Gedeon was a news reporter, anchor and producer [...]

By | January 6th, 2017|Categories: News|

Roop & Co. Wins “Best in Show” Top Honor at PRSA Cleveland Rocks Awards

Roop & Co. received a “Best in Show” top honor at this year’s Public Relations Society of America (PRSA) Cleveland Rocks Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing & Building Maintenance’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The PRSA Cleveland Rocks Awards are presented annually to recognize the highest quality of professional skills, creativity and resourcefulness in public relations and its impact on a particular project [...]

By | December 2nd, 2016|Categories: News|

Roop & Co. Announces New Senior Account Executive

Roop & Co. announced today that Amanda Rembold has joined the public relations firm as a new senior account executive. Her experience includes public relations, media relations, event planning, marketing and social media strategy. In her position, Rembold will play a vital role in developing, executing and managing integrated communications campaigns for Roop & Co.’s extensive list of clients. Rembold most recently worked for G&S Business Communications, a Chicago, Illinois, based B2B agency, where she served as a senior account executive. In this position, her responsibilities included managing and implementing strategic traditional, social and digital business communications programs for [...]

By | June 30th, 2016|Categories: News|
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