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With A Little PR, Bird Could Have Soared in Cleveland

When a fleet of 100 electric scooters, called Bird, arrived in Cleveland, urbanites saw an opportunity to add expediency and fun to their commutes, city adventures and errands.  But city officials were quick to request their removal and subject them to impoundment the very next day. To the disappointment of many Clevelanders, Bird is now weathering a communication crisis that makes its future in the Land uncertain. We can’t help but think that the uproar over Bird arriving in Cleveland could have been prevented utilizing these three PR tactics: 1. Relationship development Bird [...]

By | 2018-08-20T16:30:03+00:00 August 16th, 2018|Categories: Brand Strategy, Corporate Communication, News|

5 Ways the GDPR Will Impact Your Marketing Strategy

Global brands across the nation are gearing up for a major change to the data protection and privacy landscape as we know it. Set forth by the European Union, a new piece of legislation known as the General Data Privacy Regulation (GDPR) will transform the way organizations collect and store data. Coming into effect on May 25, the GDPR limits the amount of data that marketers can collect on European consumers. This will have a large impact on U.S. companies that operate on a global scale. Namely, marketers of these global brands will need to implement new processes and [...]

By | 2018-07-25T17:19:13+00:00 March 21st, 2018|Categories: Digital Marketing, Marketing Communication, News|Tags: , |

Roop & Co. Honored at PRSA Cleveland Rocks Awards

Roop & Co. and its clients were recognized for outstanding work in three categories—Rising Star, B2B Campaigns and Annual Reports—at the 2017 PRSA Cleveland Rocks Awards. Account Supervisor Amanda Rembold received the Rising Star award for her leadership at the agency, results-driven service to clients, energetic and accommodating personality and commitment to the PR profession. Although she was enjoying her honeymoon, her cardboard likeness made an appearance to accept the award! The entry for B2B campaigns, Taking Members to Soaring Heights: Ohio Aerospace Institute’s New Membership Program, highlighted Roop & Co.’s excellence in marketing OAI’s reinvented membership program. The [...]

By | 2018-07-25T19:10:59+00:00 December 14th, 2017|Categories: News|Tags: |

Roop & Co. Celebrates Two Senior-Level Promotions

Roop & Co. is pleased to announce the promotions of Amanda Rembold and Katie Casciato to senior-level positions in recognition of their exemplary work in PR and strategic integrated communications for the agency’s client base. Rembold, who joined Roop & Co. in June 2016, has been promoted from senior account executive to account supervisor after distinguishing herself as a champion of campaign strategy and execution. Since joining the team, Rembold has developed and implemented communications programs that incorporate both digital and traditional components – ranging from branding and marketing communications, to media relations and digital marketing. Her hard work [...]

By | 2017-10-18T20:42:26+00:00 October 18th, 2017|Categories: News|Tags: |

Roop & Co. Hires Graphic Designer

Roop & Co. is pleased to announce that Monica Farag has been brought onto the team as a graphic designer after serving as an intern over the summer. In this role, Farag will continue to conceptualize, develop and deliver high-caliber designs for our clients’ marketing and communications needs. With her fresh perspective, Farag consistently brings a creative twist to a broad range of projects, including brand identity manuals, company logos, print collateral, advertisements, multimedia assets, websites, trade booth signage and more. Before joining Roop & Co., Farag was a graphic design intern for Walk and Create in London and [...]

By | 2017-08-31T15:37:18+00:00 August 31st, 2017|Categories: News|Tags: |

Roop & Co. Hires Assistant Account Executive

Roop & Co. has welcomed another public relations professional to the team. Maggie Sullivan, a news-obsessed storyteller, will serve as an assistant account executive. Her experience includes news reporting, public relations and internal communications. Sullivan has experience working in many corners of media. As a freelance reporter for Cleveland.com, she covered council meetings, community events and business news to keep the West Side suburbs informed. Her story ideas have also come to life over the WBEZ Chicago airwaves, where she managed a live public radio newsroom as an intern. Assisting in the marketing department at University Hospitals, Sullivan created [...]

By | 2017-08-30T16:37:03+00:00 August 30th, 2017|Categories: News|

We’re Hiring! Seeking Assistant Account Executive

Enjoy writing and creating content? Get a jolt when you score a hit in the news media? Enthralled by all forms of digital communication? Yes? Then you should apply to become a member of our team. We're seeking an assistant account executive that is dynamic, motivated and professional. Candidates should have 1-3 years of experience (internships and/or employment), possess strong writing and editing skills, have experience pitching stories to the news media, and be savvy with digital communications, including social media. If you fit this description, send your resume to careers@roopco.com. See the complete assistant account executive job description [...]

By | 2017-08-17T17:16:05+00:00 August 17th, 2017|Categories: News|

Roop & Co. and Client Tremco Win Silver Anvil Award

Roop & Co. and client Tremco Roofing and Building Maintenance are winners of a 2017 Public Relations Society of America (PRSA) Silver Anvil Award. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. Two news releases garnered more [...]

Roop& Co. and Client RPM International Inc. Win Bronze Anvil Award

Roop & Co. and client RPM International Inc. (NYSE:RPM) are winners of a 2017 Public Relations Society of America (PRSA) Bronze Anvil Award of Commendation in the "Annual Reports>Business" category. The entry, 5 Decades of Leadership | 5-year Strategic Plan, highlighted the agency’s outstanding research, design and communication for client RPM International Inc.’s fiscal 2016 annual report. The RPM fiscal annual report is aimed to communicate RPM’s fiscal 2016 results, increasing dividend, 2017 outlook, 2020 strategic plan, new business segment, and the legacy left by retiring board member and former CEO, Thomas C. Sullivan. In terms of results, analysts picked up key messages from the document [...]

By | 2017-07-24T15:38:42+00:00 May 19th, 2017|Categories: News|Tags: , , , , , , , |

Roop & Co. and Client Tremco Roofing Finalists in PRSA Silver Anvil Awards

Roop & Co. and client Tremco Roofing were named finalists in the 2017 Public Relations Society of America (PRSA) Silver Anvil Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications. The SkyBEAM drone uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. Roop & Co. [...]

By | 2017-07-24T15:41:52+00:00 March 31st, 2017|Categories: News|Tags: , , , , , , , |
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