3 Tips for Creating a Powerful Brand Strategy

A company’s brand is much more than its name, logo, colors and tagline. It’s the promise you make to your customers and a representation of the day-to-day interactions of your business. For example, Apple Inc., one of the world’s largest companies, has a branding strategy that focuses on simplicity and the removal of complexity from

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How to Build a Better Social Media Strategy

Since its inception in the early 2000s, social media has played an increasing role in marketing and communications. In 2014, companies spent $8.5 billion on social media marketing, and experts expect that number to nearly double to $14 billion by 2018. From a B2C standpoint, the importance of social media is easy to see. Consumers

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