10 Signs It’s Time To Outsource Your Marketing

Every now and then, we all need a little help. When running a business or marketing department, it can be hardwired into your brain that you need to do everything yourself. Handling a company’s marketing strategy is a complex task that requires creativity, collaboration and consistency—which can be hard to come by when you’re juggling other responsibilities as well. Thus enters your saving grace: outsourcing your marketing to an agency partner. While partnering with a marketing agency can be a huge relief, it’s also a big decision with financial, productivity and employee morale considerations. [...]

By | 2018-07-25T20:56:50+00:00 July 25th, 2018|Categories: Uncategorized|

Why You Need A Crisis Communications Plan

Every organization, no matter its size or industry, is vulnerable to the ever-looming threat of a crisis. And the areas where things can go wrong run the gamut – from workplace violence and natural disaster, to a security breach or product recall – making it difficult for even the best-run organization to know exactly where to begin. Fortunately, many crises are relatively foreseeable, smoldering for some time before they eventually emerge to the surface. However, few organizations actually take the necessary action to prevent or reduce their impact during these early [...]

By | 2018-07-25T17:12:47+00:00 June 12th, 2018|Categories: Uncategorized|

How B2B Companies Can Optimize Marketing Automation to Drive Revenue: The 6 Step Strategy

B2B companies typically offer high-value goods that are purchased infrequently. Consequently, for B2B clients, decision time is longer, involves more people and requires more research than B2C sales cycles. While B2C companies typically use marketing automation for providing data-driven product suggestions (like Amazon’s powerful recommendation engine), B2B companies can harness marketing automation to steadily nurture leads through the sales process by offering prospects educational resources, incentives, personalized answers and more. 1. Determine where there is opportunity to increase revenue. For example, a roofing company that has failed to communicate with its [...]

By | 2018-07-25T19:05:10+00:00 January 4th, 2018|Categories: Digital Marketing, Marketing Communication, Uncategorized|