Content marketing can position your brand as a leading authority, boost your SEO, generate leads and help close more deals. Are you thinking about launching or scaling a content marketing strategy at your organization? Get the lowdown on why content is king with this visual breakdown:
Maggie Sullivan is an assistant account executive at Roop & Co., where she provides support for the firm’s corporate, consumer, government and non-profit accounts. Her experience includes public relations, journalism and public radio.