Content Marketing Enhances Deal Flow

Evolution Capital Partners Marketing Enhances Deal Flow

Challenge:

Evolution Capital Partners has helped numerous entrepreneurial businesses transform and scale their organizations. Its primary passion and motivation is to inspire entrepreneurs and their small businesses to grow and thrive under any economic circumstances. In keeping with its corporate philosophy, Evolution Capital Partners sought to “find a better way” to increase the quality and quantity of its deal flow and improve brand awareness.

Solution:

Roop & Co conducted an audit of Evolution’s current communication assets, enabling the agency to develop a strategy that improved upon the company’s existing wealth of marketing resources. In addition, a proactive approach was developed for the future supply of consistent content to support the marketing goals.

Roop & Co. created an extensive content calendar of weekly blog posts, monthly newsletters and podcasts, and daily social media posts to ensure Evolution was staying in front of its target audiences and building a thought leadership profile. Banner ads, social media advertising and direct mails were also utilized to drive messaging and awareness. A marketing automation platform was utilized to track results.

Results:

The coordinated approach to content helped build better brand awareness and create more qualified lead opportunities. The regular flow of quality content has also given Evolution Capital Partners a boost in site visits, newsletter contacts and social media followers and engagement. Evolution continues to add content and distribution streams to further broaden its audience and lead opportunities.