Global Brand Strategy

Global Brand Strategy

International growth requires brand strategy for Euclid Chemical

Euclid Chemical partnered with Roop & Co. to establish a branding strategy for how the company presents itself on a global basis. This need was driven by the company’s growth around the world and uncertainty among its business units on how to manage the Euclid Chemical brand. The approved strategy was developed into a global brand identity standards so all the business units would have clear guidelines to follow.

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Roopco is an award-winning, strategic, integrated communications agency based in Cleveland. Since our founding in 1996, we have been committed to exceeding client expectations and industry standards through value-driven counsel, high-quality implementation and total accountability. Our entire team is dedicated to providing a hands-on, high-quality approach for each of our clients.