Global Brand Strategy

International growth requires brand strategy for Euclid Chemical

Euclid Chemical partnered with Roop & Co. to establish a branding strategy for how the company presents itself on a global basis. This need was driven by the company’s growth around the world and uncertainty among its business units on how to manage the Euclid Chemical brand. The approved strategy was developed into a global brand identity standards so all the business units would have clear guidelines to follow.