Global PR Initiative Lands Media Exposure for German Manufacturer

Secop GmbH is a German manufacturing firm that specializes in advanced hermetic compressor technologies and cooling solutions for commercial refrigeration. Secop engaged Roop & Co., as well as international marketing agencies from its partnership with the Public Relations Global Network (PRGN), to implement a media relations program with the goal of securing placements in targeted trade publications. Because this was a global PR initiative, Secop asked Roop & Co. to oversee all media relations in the U.S. exclusively.

Roop & Co. developed a media relations plan that included proactive media pitching and news releases for an American-centric audience with the objective of driving greater brand awareness and thought leadership. To support these efforts, Roop & Co. created a media list focused on supply chain, pharmaceutical and refrigeration technology publications within the U.S. market. Leveraging its established relationships with these media outlets, Roop & Co. then began introducing Secop as a go-to resources for relevant stories in this space.

This media relations strategy has led to frequent media placements, such as in Healthcare Packaging, the American Journal of Transportation, Fleet Owner and South Florida Hospital News. As a result, this exposure helped position Secop as a leading authority in the U.S. and grow its business leads in North America.