Integrated Marketing Campaign Launches Drone Technology in the Roofing Industry
Tremco Roofing & Building Maintenance tasked Roop & Co., to assist with the launch of its SkyBEAM™ (Building Envelope Asset Mapping) service offering. It uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. Roop & Co. developed an integrated marketing campaign for the launch which included media relations, digital content, social media, video and internal communications.
This campaign won Roop & Co. “Best in Show” top honor at the 2016 Public Relations Society of America (PRSA) Cleveland Rocks Awards.