Groundbreaking Innovation: Bringing Drone Tech to Industry

Groundbreaking Innovation: Bringing Drone Tech to Industry

Integrated Marketing Campaign Launches Drone Technology in the Roofing Industry

Tremco Roofing & Building Maintenance tasked Roop & Co., to assist with the launch of its SkyBEAM™ (Building Envelope Asset Mapping) service offering. It uses unmanned aerial vehicles (UAVs) equipped with high-definition and thermographic (infrared) cameras to locate buildings’ energy leaks, rooftop damage, deteriorating façades, safety issues and other potential problems. Roop & Co. developed an integrated marketing campaign for the launch which included media relations, digital content, social media, video and internal communications.

This campaign won Roop & Co. “Best in Show” top honor at the 2016 Public Relations Society of America (PRSA) Cleveland Rocks Awards.

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About The Author

Roop & Co. is an award-winning, strategic, integrated communications agency based in Cleveland. Since our founding in 1996, we have been committed to exceeding client expectations and industry standards through value-driven counsel, high-quality implementation and total accountability. Our entire team is dedicated to providing a hands-on, high-quality approach for each of our clients.