Integrated Marketing Campaign for Tremco Roofing:
Tremco Roofing and Building Maintenance is a leading supplier of commercial roofing and building envelope, general contracting and service solutions that maximize building performance to reduce life-cycle costs. The goal was to promote Tremco Roofing’s no-cost roof inspection, with the objective of gaining new customers. Tremco Roofing tasked Roop & Co. with developing an integrated marketing campaign that included an email blast, direct mail and an educational web story.
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