A solid internal communications strategy is integral to any company, and can lead to positive outcomes toward improving productivity, compliance, awareness, morale and trust in leadership.
The keys to a successful internal communications strategy are consistency, planning and an ability to understand the unique needs of your audience—your employees. At Roopco, our seasoned team of communications professionals can help you develop a strategy that will allow you to build a stronger relationship with your employees. We offer a variety of services such as content development, HR & IT communication, leadership coaching, employee engagement, graphic design and more.
SERVICES WE OFFER
- Employee satisfaction surveys
- Employee listening program
- Employer branding
- Team vision & core values working sessions
- Mission statement working statements
- Mission/vision & core values engagement
- Narrative development
HR & IT Communication
- Benefits communication
- Change communication
- Compliance communication
- IT systems communication
- Recruitment marketing
- Workplace recognition awards
- Social media guidelines
- Digital marketing strategy
- Platform selection
- Vendor evaluation
- Executive coaching
- Leadership content development
- Internal communication audits
- Content and channel audits
- Content/editorial strategy
- Messaging frameworks
- Thought leadership
- Content creation
- Intranet content
- Graphic design
- Logo development
- Visual branding and guidelines
Internal Newsletter Boosts Employee Engagement for Global Manufacturing Leader
RPM International Inc., a $5.5 billion global leader in specialty coatings, sealants and building materials, sought to launch a bi-weekly internal newsletter in order to disseminate important company news, enhance its employee communications and boost engagement worldwide. The newsletter consists of three main components: a blog microsite, an email campaign and a printable PDF.
Meet Erin Reese
Account Supervisor, Roopco
Erin has spent a good portion of her two-decades-plus career focused on providing internal communications counsel and management for a broad range of organizations—from a small start-up to a hospital system and a large university. With deep experience communicating to a wide range of niche audiences across multiple channels, she understands the unique challenges of developing messaging that hits mark—whether it’s sharing good news, explaining HR benefits, or alerting employees to changes that may have an impact on their day-to-day experience.
A strategic planner with a passion for storytelling, Erin has a strong footing in the technology, healthcare and science sectors. In her free time, she enjoys volunteering with the Ronald McDonald House Charities of Northeast Ohio, where she is also a member of the Cleveland Community Trustees. Erin graduated from St. Mary’s College with a bachelor’s degree in political science and public relations.