Survey to Improve Investor Relations

Survey to Improve Investor Relations

Survey results shape investor relations campaign

RPM International Inc., a $5 billion, NYSE-listed company, sought to enhance investor relations with its long-valued retail base. In order to determine an approach that would resonate best with retail investors, Roop & Co. surveyed 1,600 of RPM’s shareholders of record. Key findings of this survey shaped messaging, communication channels and a strategic investor communications plan.

Recent Work

«
»

About The Author

Roopco is an award-winning, strategic, integrated communications agency based in Cleveland. Since our founding in 1996, we have been committed to exceeding client expectations and industry standards through value-driven counsel, high-quality implementation and total accountability. Our entire team is dedicated to providing a hands-on, high-quality approach for each of our clients.