Roop & Co. recently welcomed a new addition to our team! On May 8, 2023, Kaitlyn Shoemaker joined our strategic communications agency as a digital marketing specialist. In this role, Kaitlyn will provide a variety of digital marketing services for our agency’s B2B, professional services and corporate clients. Her experience includes digital marketing and social media strategy.
Before joining Roop & Co., Kaitlyn was a digital marketing coordinator for Evolve Marketing, where she was responsible for managing social media, creating blog content and assisting with website redesign projects. Previously, she was a digital marketing intern for Akron Zips Athletics, where she created and managed social media content to promote the university’s sports programs and events. She graduated from the University of Akron with a bachelor’s degree in marketing management and a certificate in professional social media.