Label Manufacturer Grows Product Sales Through Newsletter

Content, Digital, Our Work, Strategy

Label Manufacturer Grows Product Sales Through Newsletter

Based in Brunswick, Ohio, I.D. Images is a leading manufacturer of converted label media, specializing in label solutions for supply chain management and brand protection. With the goal of building greater brand awareness, enhancing its reputation as an industry leader and ultimately boosting product sales, I.D. Images enlisted Roop & Co. to develop an e-newsletter that would highlight its industry expertise, product innovations and company news.

Roop & Co. worked closely with I.D. Images to develop a bi-weekly newsletter that includes three main components: a blog post highlighting timely industry trends and/or challenges, a relevant product spotlight and any recent company news. As part of this, Roop & Co. manages the content calendar and regularly develops high-quality, informative content for the newsletter.

Since the launch of its e-newsletter, I.D. Images has successfully landed new customers, increased its product sales and positioned itself as a leader in the label and printing industry.

About The Author

As a digital marketing specialist for Roop & Co., Michael Eckman provides digital marketing and video production services for the agency and its client base. He has a background in video production and digital media.