Label Manufacturer Grows Product Sales Through Newsletter

Label Manufacturer Grows Product Sales Through Newsletter

Label Manufacturer Grows Product Sales Through Newsletter 

Based in Brunswick, Ohio, I.D. Images is a leading manufacturer of converted label media, specializing in label solutions for supply chain management and brand protection. With the goal of building greater brand awareness, enhancing its reputation as an industry leader and ultimately boosting product sales, I.D. Images enlisted Roopco to develop an e-newsletter that would highlight its industry expertise, product innovations and company news. 

Roopco worked closely with I.D. Images to develop a bi-weekly newsletter that includes three main components: a blog post highlighting timely industry trends and/or challenges, a relevant product spotlight and any recent company news. As part of this, Roopco manages the content calendar and regularly develops high-quality, informative content for the newsletter. 

Since the launch of its e-newsletter, I.D. Images has successfully landed new customers, increased its product sales and positioned itself as a leader in the label and printing industry. 

About The Author

As content manager at Roopco, Katie leverages the art of storytelling to create an engaging, on-brand content strategy for our diverse range of B2B, professional services, corporate and non-profit clients. She has a decade of experience in content writing and editing, content marketing, PR, brand strategy and project management.