Label Manufacturer Grows Product Sales Through Newsletter
Based in Brunswick, Ohio, I.D. Images is a leading manufacturer of converted label media, specializing in label solutions for supply chain management and brand protection. With the goal of building greater brand awareness, enhancing its reputation as an industry leader and ultimately boosting product sales, I.D. Images enlisted Roopco to develop an e-newsletter that would highlight its industry expertise, product innovations and company news.
Roopco worked closely with I.D. Images to develop a bi-weekly newsletter that includes three main components: a blog post highlighting timely industry trends and/or challenges, a relevant product spotlight and any recent company news. As part of this, Roopco manages the content calendar and regularly develops high-quality, informative content for the newsletter.
Since the launch of its e-newsletter, I.D. Images has successfully landed new customers, increased its product sales and positioned itself as a leader in the label and printing industry.