Landing Coverage for a Coatings Company

Landing Coverage for a Coatings Company

Executing Media Relations for an NYSE-Listed Public Company | Roop & Co.

Media relations for an NYSE-listed public company

Securing coverage by the news media is an important element of public company RPM’s communication strategy, particularly because of the media’s ability to reach the masses and lend credibility to RPM’s messages. Roop & Co. supports RPM with media relations, including news writing, distribution, monitoring and coverage reporting. Coverage has included stories in newspapers, magazines and websites worldwide, and even an appearance on CNBC’s Mad Money with Jim Cramer.

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About The Author

Roop & Co. is an award-winning, strategic, integrated communications agency based in Cleveland. Since our founding in 1996, we have been committed to exceeding client expectations and industry standards through value-driven counsel, high-quality implementation and total accountability. Our entire team is dedicated to providing a hands-on, high-quality approach for each of our clients.