Media Relations Builds Thought Leadership

Media Relations Builds Thought Leadership

Media Relations Positions Concrete Products Manufacturer as Industry Expert

Euclid Chemical, a leading manufacturer of specialty concrete and masonry construction solutions, sought to build greater brand awareness and enhance its reputation as a thought leader in the industry. Roop & Co. was tasked with maximizing the company’s media coverage through strategic media relations efforts, including byline article and interview opportunities that leveraged new product development, industry trends, project profiles and more. This has resulted in regular media placements in both national and industry trade publications, including Business Insider, Concrete Décor, Construction Global and Concrete Products—reaching an audience of more than 239 million online readers.

About The Author

As a content marketer, copywriter and brand strategist who operates in both the clouds and the dirt, Katie Casciato leverages the art of storytelling to develop and execute strategic marketing campaigns that generate tangible results for our B2B, professional services, corporate and non-profit clients. Her background includes content creation, digital marketing, PR, content marketing and media relations.