Media Relations Builds Thought Leadership

Content, Media Relations, Our Work, Strategy

Media Relations Positions Concrete Products Manufacturer as Industry Expert

Euclid Chemical, a leading manufacturer of specialty concrete and masonry construction solutions, sought to build greater brand awareness and enhance its reputation as a thought leader in the industry. Roop & Co. was tasked with maximizing the company’s media coverage through strategic media relations efforts, including byline article and interview opportunities that leveraged new product development, industry trends, project profiles and more. This has resulted in regular media placements in both national and industry trade publications, including Business Insider, Concrete Décor, Construction Global and Concrete Products—reaching an audience of more than 239 million online readers.

About The Author

As content director at Roop & Co., Katie leverages the art of storytelling to create engaging, on-brand content for our diverse range of B2B, professional services, corporate and non-profit clients. She has a decade of experience in content writing and editing, content marketing, PR, brand strategy and project management.