Media Relations Positions Law Firm as Thought Leader on Workplace Law
Fisher Phillips is a national management-side labor and employment law firm with regional offices throughout the U.S. Despite its expertise in workplace law and strong media presence nationwide, awareness of the firm’s Cleveland and Columbus offices and their industry expertise was relatively low. Fisher Phillips tasked Roop & Co. to develop a media relations strategy that would position it as a leading labor and employment law firm in the Ohio market.
Roop & Co. developed a media relations plan featuring a mix of proactive pitching, media interviews and bylined article placements. To support this, our team developed a media list focused on local media outlets and legal/business trade publications. Roop & Co. then established key media relationships by introducing Fisher Phillips to the reporters, highlighting its expertise and positioning it as a go-to source for stories relating to workplace law.
Roop & Co. worked closely with Fisher Phillips attorneys to regularly identify industry-specific trends and issues, and proactively pitch newsworthy stories in labor and employment law. For each media placement, Roop & Co. developed bylined articles and coordinated media interviews with Fisher Phillips’s legal experts, followed by media monitoring and coverage reporting.
Our media relations strategy led to frequent media placements across Crain’s Cleveland Business, The Plain Dealer, The Columbus Dispatch and Columbus Business First, along with a variety of industry trade publications. As a result, this exposure helped to position Fisher Phillips as a leading authority in labor and employment law within the Ohio market.