The Ohio Aerospace Institute (OAI) is a non-profit organization that enhances the aerospace competitiveness of its corporate partners and university members through research and technology development, workforce preparedness, and engagement with global networks for innovation and advocacy. Despite being a key driving force behind Ohio’s position as a leading aerospace state, awareness of OAI and its contributions to the success of the aerospace industry is relatively low. In addition, because the organization is funded by its members and state and federal government, OAI needed to showcase its vital impact on the aerospace industry to position itself for continued funding for research and programming.
The organization’s leadership sought to build greater awareness for OAI and its valuable services by positioning it as a key player in the aerospace industry and conveying the importance of aerospace to Ohio’s economy. OAI also aimed to recruit and retain its industry membership. It enlisted Roop & Co. to help achieve these objectives.