Growth Marketing for Private Equity

Growth Marketing for Private Equity

Looking to accelerate the growth of your portfolio companies? Need to tell a compelling story to your investors? Or perhaps you require more qualified deal flow? Our team can help. For two decades, Roopco has generated top- and bottom-line results for private equity firms.



Develop a communications strategy that will attract investors and raise more capital for your firm.



Position your private equity firm as an industry thought leader to generate more qualified deal flow.



Leverage the power of marketing to accelerate the growth of your firm’s portfolio companies.

Accelerate Growth with Marketing AI

Private equity GPs who recognize the potential of marketing AI and drive its adoption throughout their firms and portfolio companies will outpace their competitors, particularly when it comes to fundraising, deal flow and portfolio company growth.

This recent Crain’s Cleveland Business article from Brad Kostka, president of Roopco, breaks down what marketing AI is and how private equity firms should be leveraging it.


Brand Strategy

  • Competitor Research
  • Brand Differentiation
  • Key Messaging Framework
  • Logo & Tagline Development
  • Collateral Development
  • Website Design & Development

Content Marketing

  • Communications Audit
  • Content Marketing Strategy
  • Content Development & Distribution
  • Digital Marketing Campaigns
  • Investor Communications
  • Lead Generation & Nurturing

Media Relations

  • Media Training
  • News Release Writing
  • Thought Leadership Content
  • Story Pitching & Placement
  • Media Monitoring & Reporting
  • Digital Press Kits


Why Private Equity Firms Need a Content Marketing Strategy
content marketing strategy case study | Evolution Capital Partners private equity


Content Marketing Strategy Drives Deal Flow

Evolution Capital Partners, a small-business private equity firm, partnered with Roopco to build greater brand awareness, position itself as an industry leader and attract more qualified deal flow. As part of its content marketing strategy, Roopco conducted a communications audit, developed an editorial calendar, and created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media.

Download our Content Marketing Guide to learn how to differentiate your firm, source deal flow and accelerate portfolio company growth.


Differentiate Your Firm with a Scalable Content Marketing Strategy


Meet Brad Kostka

roop & co. content marketing, communications team | brad kostka
President, Roopco

Brad has nearly three decades of experience providing strategic communication counsel to private equity firms and financial services companies. From brand strategy and media relations to content marketing and lead generation, he has helped numerous firms raise capital, source qualified deal flow and accelerate the growth of their portfolio companies.

A civic-minded business owner, Brad is a member of the Private Equity Marketing Association and served on the board for ACG Cleveland, having led its branding function. He is a past president of the Cleveland chapters of the Public Relations Society of America and International Association of Business Communicators. Brad holds a bachelor’s degree in journalism from Ohio University’s E.W. Scripps School of Journalism and an MBA from Baldwin Wallace University.

Ready to Amplify Your Private Equity Marketing?