Growth Marketing for Private Equity

Growth Marketing for Private Equity

Looking to accelerate the growth of your portfolio companies? Need to tell a compelling story to investors? Or perhaps you require more qualified deal flow? We can help. For decades, Roop & Co. has generated top- and bottom-line results for private equity firms.

growth marketing for private equity | roop & co.
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Fundraising

Communication strategy
Messaging and differentiation
Brand development
Presentations and pitch books
Investor communications
Media relations

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Deal Sourcing

Industry-focused positioning
Brand awareness
Content development and distribution
Email marketing
Promotions and publicity

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Portfolio Company Growth

Marketing strategy
Branding
Lead generation and nurturing
Inbound and content marketing
Digital advertising
Public relations
Website development

Is it time to re-evaluate your approach to analytics?

In the increasingly competitive private equity playing field, having a strong digital marketing presence can give you an edge over your competitors. While engaging content is crucial, what happens after you hit send is just as important. By keeping track of key analytics, you will gain the insights you need to identify acquisition targets, raise capital for new funds and accelerate the growth of your portfolio companies.  

Roop & Co. President Brad Kostka shares his insight into the key metrics your team should be tracking in a recent Crain’s Cleveland Business article. 

Private Equity Marketing
content marketing strategy case study | Evolution Capital Partners private equity

Want to learn more about our impact on private equity firms? Check out our success story.

Content Marketing Strategy Drives Deal Flow for Private Equity Firm

Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of a content marketing strategy, Roop & Co. conducted a communications audit, developed a content calendar and then created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.

A private equity firm’s website should be more than brochureware. It should be a deal-flow-generating machine. How well does your site perform?

WEBSITE ANALYSIS

Increase online visibility and generate more deals

GET WEB ANALYSIS

Download our FREE content marketing guide to learn how to position your brand as a leading authority, boost your SEO, generate leads and close more deals.

CONTENT MARKETING GUIDE

Differentiate Your Brand with a Scalable Content Marketing Strategy

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Growth marketing for private equity