Looking to accelerate the growth of your portfolio companies? Need to tell a compelling story to investors? Or perhaps you require more qualified deal flow? We can help. For decades, Roop & Co. has generated top- and bottom-line results for private equity firms.
Is it time to re-evaluate your approach to analytics?
In the increasingly competitive private equity playing field, having a strong digital marketing presence can give you an edge over your competitors. While engaging content is crucial, what happens after you hit send is just as important. By keeping track of key analytics, you will gain the insights you need to identify acquisition targets, raise capital for new funds and accelerate the growth of your portfolio companies.
Roop & Co. President Brad Kostka shares his insight into the key metrics your team should be tracking in a recent Crain’s Cleveland Business article.
Want to learn more about our impact on private equity firms? Check out our success story.
Content Marketing Strategy Drives Deal Flow for Private Equity Firm
Evolution Capital Partners, a small-business private equity firm, sought to build greater brand awareness, position itself as a thought leader and attract more qualified leads. As part of a content marketing strategy, Roop & Co. conducted a communications audit, developed a content calendar and then created a consistent stream of compelling content for the firm’s blog, e-newsletter, podcast and social media channels.