Quarterly Newsletter Enhances Global Employee Communications
Headquartered in Erie, Pa., Eriez is a global leader in manufacturing separation, metal detection and material handling equipment for processing industries. To build greater brand awareness and establish itself as an industry leader, Eriez sought to enhance its employee communications globally through the development of a quarterly e-newsletter.
Eriez enlisted Stevens Strategic Communications, a division of Roop & Co., to develop and manage the production of its global employee newsletter—from research and content creation, to graphic design and distribution. Each quarterly e-newsletter features up to three global affiliates, top management spotlights and the most recent company news. In addition, it incorporates engaging graphics and social media integration to encourage higher readership.
Since its launch, Eriez’s quarterly e-newsletter has garnered higher than an 80% readership rate among its employees worldwide—including the company’s retirees, who had traditionally preferred a printed newsletter.