Rebranding for Grace Hospital
Grace Hospital is a long-term acute care hospital that sought to build awareness of its services, improve its image and attract more patients. Roop & Co. conducted a detailed communication audit, complete with a tactical plan. Among the tactics was a rebranding initiative, which included logo design, tagline development, messaging and identity manual production. Additionally, Roop & Co. developed and designed the hospital’s first annual report to reflect its mission and services.