Rebranded Hospital Conveys Clinical Excellence

Rebranded Hospital Conveys Clinical Excellence

Rebranding for Grace Hospital

Grace Hospital is a long-term acute care hospital that sought to build awareness of its services, improve its image and attract more patients. Roop & Co. conducted a detailed communication audit, complete with a tactical plan. Among the tactics was a rebranding initiative, which included logo design, tagline development, messaging and identity manual production. Additionally, Roop & Co. developed and designed the hospital’s first annual report to reflect its mission and services.

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About The Author

Roopco is an award-winning, strategic, integrated communications agency based in Cleveland. Since our founding in 1996, we have been committed to exceeding client expectations and industry standards through value-driven counsel, high-quality implementation and total accountability. Our entire team is dedicated to providing a hands-on, high-quality approach for each of our clients.