Roop & Co. and its clients were recently recognized for their strategic communications work with a “Best in Show” top honor, as well as 3 Cleveland Rocks Awards, at the 2016 PRSA Cleveland Rocks Awards on December 2. Hosted by PRSA Greater Cleveland, these awards recognize outstanding public relations programs that incorporate sound research, planning, execution and evaluation.
Our agency received a “Best in Show” top honor for the entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, which highlighted an integrated communications campaign announcing the launch of client Tremco Roofing & Building Maintenance’s new SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications.
In addition, Roop & Co. took home three more PRSA Cleveland Rocks Awards—two gold and one silver. Our agency swept PRSA’s Annual Reports category for our work with RPM International and the Ohio Aerospace Institute. The SkyBEAM entry also received gold in the B2B New Product/Service Launch category.