Roop & Co. Wins “Best in Show” Top Honor at 2016 PRSA Cleveland Rocks Awards
Roop & Co. received a “Best in Show” top honor at the 2016 Public Relations Society of America (PRSA) Cleveland Rocks Awards. The entry, Groundbreaking Innovation: Bringing Drone Technology to the Roofing & Building Maintenance Industry, highlighted the agency’s outstanding integrated communications campaign for the launch of client Tremco Roofing & Building Maintenance’s SkyBEAM drone service offering. The multi-faceted campaign included media relations, digital content, social media, video and internal communications.
The PRSA Cleveland Rocks Awards are presented annually to recognize the highest quality of professional skills, creativity and resourcefulness in public relations and its impact on a particular project or issue.
In addition, Roop & Co. took home three more Rocks Awards – two Gold and one Silver. The agency swept the Annual Report category for their work with the Ohio Aerospace Institute and RPM International Inc. The SkyBEAM entry also received Gold in the Business-to-Business New Product or Service Launch category.
PRSA Greater Cleveland recognizes excellence in public relations through several awards programs held each year. Award winners demonstrate leadership in the public relations industry and contribute to advancing the profession in Northeast Ohio.
