Roop & Co. Wins 2017 PRSA Bronze Anvil Award

Roop & Co. Wins 2017 PRSA Bronze Anvil Award

Roop & Co. and its client RPM International Inc. (NYSE:RPM) were recognized with a Bronze Anvil Award in the Annual Reports for Business category at the 2017 PRSA Bronze Anvil Awards on May 1, 2017. Hosted by the Public Relations Society of America (PRSA), these awards recognize the best of the best in public relations tactics—from social media and video, to blogs and podcasts—that contribute to the success of overall campaigns.

The entry, 5 Decades of Leadership | 5-year Strategic Plan, highlighted the agency’s outstanding research, design and strategic communication in the development of RPM’s fiscal 2016 annual report. Through the use of strategic storytelling, it communicated RPM’s financial performance, 2020 strategic plan, new business segment addition, future outlook, and the legacy left behind by retiring board member and former CEO, Thomas C. Sullivan. Since its release, RPM’s annual report has bolstered support from investors, as demonstrated by a stock price that has outpaced the S&P 500.

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About The Author

As president of Roop & Co., Brad Kostka leads business development, agency management and account services. His experience includes communications strategy, branding, content marketing, media relations, marketing automation, investor relations and event planning. Over his 25-plus-year career, he has worked with organizations ranging from global, publicly traded corporations to local startups.