Roop & Co. and client RPM International Inc. (NYSE:RPM) are winners of a 2017 Public Relations Society of America (PRSA) Bronze Anvil Award of Commendation in the “Annual Reports>Business” category. The entry, 5 Decades of Leadership | 5-year Strategic Plan, highlighted the agency’s outstanding research, design and communication for client RPM International Inc.’s fiscal 2016 annual report.
The RPM fiscal annual report is aimed to communicate RPM’s fiscal 2016 results, increasing dividend, 2017 outlook, 2020 strategic plan, new business segment, and the legacy left by retiring board member and former CEO, Thomas C. Sullivan.
In terms of results, analysts picked up key messages from the document and used it in reports. Investors maintain their support as demonstrated by a stock price that has outpaced the broader market.
Roop & Co. reviewed analyst reports, interviewed RPM executives, attended RPM’s annual planning meetings and surveyed investors to gather all the background information and details needed and complete a remarkable fiscal report.
For more than 45 years, the Bronze Anvil Awards have celebrated the “best of the best” in public relations tactics. These tactics — whether a media relations program, website, annual report, podcast, blog or use of social media — are the hardworking parts of any successful public relations program.
The Public Relations Society of America (PRSA) is the largest professional organization serving the U.S. public relations community.