Roop & Co. and its clients were recently recognized for its strategic communications work at the 2018 PRSA Cleveland Rocks Awards on December 4. Hosted by PRSA Greater Cleveland, these awards recognize outstanding public relations programs that incorporate sound research, planning, execution and evaluation.
Our agency received a total of 6 PRSA Rocks Awards across the following categories:
1. Best Use of B2B Blog
Our entry for Best Use of B2B Blog, “Blogging the Way To Small Business Growth,” took home a gold PRSA Rocks Award. The tactic involved growing the Evolution Capital Partners blog into an expert resource for those interested in learning how to operate and scale a small business. By breaking down a range of high-level topics into easily digestible content, the blog attracts Evolution’s target audience to its website, primarily through organic search. In addition, the blog content educates site visitors on Evolution’s business growth processes, which helps to build relationships with prospective clients while establishing the company as a thought leader in private equity. Since its launch, the blog has successfully improved brand awareness, generated qualified leads, and driven social media and e-newsletter engagement for Evolution.
2. Annual Reports
The Annual Reports entry, “MAP to Growth: RPM International Inc.’s 2018 Annual Report,” also earned a gold PRSA Rocks Award. With the theme “MAP to Growth”, the RPM annual report begins by discussing the structural, leadership and operational initiatives within RPM’s Margin Acceleration Plan (MAP) aimed at unlocking internal resources to better serve customers and create greater value for shareholders. Since the report’s distribution, RPM saw a 2% jump in its stock price, acquired a $40-million manufacturer of concrete forms and successfully communicated its key messages to financial analysts, as evidenced in their reports.
Roop & Co. won a silver Rocks Award for its Whitepaper entry, “What the Top 1% of Small-Business Owners Do to Achieve Sustained Growth.” This whitepaper explores the benefits of sustained growth for small-business owners and the economy alike. It uses leading research, in conjunction with Evolution Capital Partners’ 5 Pillar Process, to detail how small-business owners can achieve sustained growth in any industry or location. The whitepaper has successfully generated qualified leads, secured media coverage, and driven social media and email engagement for Evolution.
4. Feature Article
A silver PRSA Rocks Award was also received in the Feature Article category for our entry “Adapting to Automatic Payments: KeyBank Takes Accounts Receivable Processes Digital.” This involved Roop & Co. pitching a feature story, titled “The Perks of Taking Accounts Receivable Processes Digital,” that was published in Banking Technology/Fintech Futures magazine. Its website attracts 520,000+ monthly pageviews, and the magazine’s e-newsletter is delivered to more than 42,000 key decisionmakers across the financial services and technology sectors.
6. Media Relations
In the Media Relations category, Roop & Co. earned a bronze PRSA Rocks Award for its entry, “Book Launch Publicity for The Company of Demons.” This campaign involved developing and executing a strategic media relations campaign to generate publicity and drive book sales for The Company of Demons, a debut thriller by first-time author Michael Jordan. As a result, the author has landed significant media coverage in local and regional media outlets such as Cleveland Scene, The Plain Dealer, Cleveland.com and Sun News, as well as several guest appearances on local radio stations.
6. Brand & Reputation Management
Roop & Co. also took home a bronze PRSA Rocks Award within the Brand & Reputation Management category for its entry, “Modernizing Service Assurance: Monolith Software & Product Rebrand.” For this campaign, feedback in the marketplace revealed that the company name, “Monolith,” implied stagnation. This was problematic for a software company that needed to be viewed as innovative, nimble and entrepreneurial. Using these findings, Roop & Co. rebranded Monolith Software and its AssureNow product in a manner that resonated with customers and conveyed innovative, responsive technology. This rebranding resulted in a website redesign, new company and product names and logos, a meaningful tagline and branded collateral. These branding elements have since been the driving force behind a recent growth in company partners.