Roop & Co. Hires Account Executive

Roop & Co. Hires Account Executive

Roop & Co. recently welcomed a new addition to the team! On October 7, Katrina Archuleta joined our strategic communications agency as an account executive. In her new role, Katrina will provide support for the agency’s B2B, professional services, corporate, small business and non-profit clients. Her experience includes public relations, media relations and social media marketing.

A new face to the Cleveland area, Archuleta joins the team from Phoenix, where she most recently worked at a boutique agency specializing in public relations and social media marketing. She is a graduate of the University of New Mexico, where she earned a bachelor’s degree in journalism and mass communication.

About The Author

As a content marketer, copywriter and brand strategist who operates in both the clouds and the dirt, Katie Casciato leverages the art of storytelling to develop and execute strategic marketing campaigns that generate tangible results for our B2B, professional services, corporate and non-profit clients. Her background includes content creation, digital marketing, PR, content marketing and media relations.