Roop & Co. and its clients were recently recognized for their strategic communications work at the 2017 PRSA Cleveland Rocks Awards on December 12. Hosted by PRSA Greater Cleveland, these awards recognize outstanding public relations programs that incorporate sound research, planning, execution and evaluation.
Our agency received a total of 3 PRSA Cleveland Rocks Awards across the following categories:
1. Rising Star
Our very own Amanda (Rembold) O’Neil, account supervisor at Roop & Co., received the Rising Star Award for her leadership at the agency, results-driven service to clients and commitment to the PR profession. Although she was enjoying her honeymoon in Italy, her cardboard likeness made an appearance to accept the award!
2. B2B Campaigns
Our entry for B2B campaigns, Taking Members to Soaring Heights: Ohio Aerospace Institute’s New Membership Program, highlighted Roop & Co.’s excellence in marketing the Ohio Aerospace Institute‘s reinvented membership program. The campaign included multimedia, print collateral and special event promotions. Since the program’s launch, OAI has seen an increase in open and click-through rates for its e-newsletter, a boost in ROI and attendance at event functions, and is on pace to reach its membership goal for the year.
3. Annual Reports
Our entry for Annual Reports, The Best Home for Entrepreneurial Companies: RPM International Inc.’s 2017 Annual Report, depicted the agency’s use of master storytelling to communicate RPM’s financial performance and future outlook to key stakeholders, including investors, financial analysts, potential acquisition candidates, employees and the media. Since its release, RPM’s annual report has bolstered support from investors and contributed to the successful acquisition of two new companies.