Roop & Co. received two Diamond awards and two Merit awards at the PRSA East Central District’s 2016 Diamond Awards for entries spanning the Integrated Communications, Investor Relations, Special Events and Community Relations categories. The awards recognized the firm’s distinguished work in the design, development and execution of the following communication campaigns and tactics:
- RPM International Inc.’s 2016 annual report, centered on the theme “5 Decades of Leadership, 5-Year Strategic Plan,” which highlights the five decades of leadership by former CEO and chairman Tom Sullivan and the company’s five-year strategic plan for achieving sales growth to $7 billion by fiscal year 2020. In addition, the report details RPM’s three reportable business segments, which provides investors with greater transparency into its financial performance.
- RPM International Inc.’s 2016 annual meeting of shareholders, also reflecting the theme “5 Decades of Leadership, 5-Year Strategic Plan,” which included event coordination, entertainment, a presentation, video, media relations, and collateral pieces consisting of the latest annual report, investor fact sheet and a meeting program. Drawing nearly 1,000 attendees, the annual meeting served as a platform to celebrate Tom Sullivan’s achievements, highlight the company’s strong performance as a long-term investment, and forge even stronger ties with investors and the local community.
- Tremco Roofing & Building Maintenance’s integrated communications campaign for the launch of its SkyBEAM drone service offering. Aimed at increasing awareness and generating leads for SkyBEAM, the campaign included media relations, digital content, social media, video and internal communications. This multi-faceted campaign also won a “Best in Show” top honor at the PRSA Cleveland Rocks Awards.
- Ohio Aerospace Institute’s 2015 annual report, centered on the theme “Creating Opportunities in Aerospace & Beyond,” which highlights its financial performance and provides an in-depth look at the organization’s strategic partnerships and services. In addition, the report showcases OAI’s vital impact on the aerospace industry and Ohio’s economy to position itself for continued funding for research and programming.
The Diamond Awards are presented annually to public relations practitioners who have successfully addressed a communication challenge with a campaign or tactic that demonstrated exemplary skill, creativity and resourcefulness.