Roopco Launches Marketing Partnership With Global Motion Control Manufacturer

Roopco Launches Marketing Partnership With Global Motion Control Manufacturer

CCTY, a global manufacturer of high-performance motion control products and assemblies, has engaged Roopco and our partner agency Bianchi Public Relations to provide marketing and public relations services in an effort to build greater awareness for CCTY and promote its product line worldwide.

CCTY specializes in the design, manufacturing and distribution of various types of bearings and motion control products. The company offers a wide range of motion control solutions for various applications and industries, including automotive, recreational vehicles, agriculture, material handling, construction equipment and robotics.

“We’re a trusted Tier 1 supplier to many of the world’s largest manufacturers across the industries we serve. As the companies in these industries continue to develop highly advanced products, CCTY is well positioned to provide the motion control solutions they need through our cutting-edge manufacturing, R&D and engineering capabilities,” said Evan Poulakidas, North American Director of CCTY. “We chose Roopco and Bianchi PR to increase CCTY’s visibility because of their deep automotive and mobility experience, as well as their broad marketing expertise across paid, earned, shared and owned channels.”

Together, Roopco and Bianchi PR will develop and implement a comprehensive marketing and PR program that builds brand awareness, generates leads and helps CCTY close more sales. The two agencies have been partnering since 2015, when they secured significant media coverage for the rollout of Domino’s DXP pizza delivery service.

“With 1.18 million square feet of state-of-the-art manufacturing space, five distribution centers around the globe that provide just-in-time delivery, and advanced design engineering services that quickly turn new product ideas into reality, CCTY has a great story to tell,” said Brad Kostka, president of Roopco. “Our goal is to support CCTY’s business objectives by amplifying its story wherever CCTY’s customers get their news and information.”

CCTY’s product line includes bearings, bushings, rod ends, tie rods, ball joints and related assemblies. These solutions are essential in machinery and equipment, serving to reduce friction and enable the smooth movement of rotating and linear components. The company serves industries including automotive, recreational vehicles, agriculture, material handling, construction equipment and robotics. Learn more at www.cctybearing.com.

Contact us at info@roopco.com to learn how our strategic alliance with Bianchi PR can help drive business growth in B2B automotive or mobility technology.

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About The Author

As content manager at Roopco, Katie leverages the art of storytelling to create an engaging, on-brand content strategy for our diverse range of B2B, professional services, corporate and non-profit clients. She has a decade of experience in content writing and editing, content marketing, PR, brand strategy and project management.